Marketing & GTM Agents in Production - Live from Anthropic, Together AI and Nebius
How Anthropic uses Claude code and co-work for growth marketing.
2. How Together AI's dev rel team uses agents to automate documentation, submit PRs, and turn internal dashboards into a natural language chat interface.
3. How to build hyper-personalized outbound at scale using Claude, MCP, and Mailchimp — and the AI-native GTM stack replacing traditional tools.
Live screen shares. Their real workflows, real tools, real outputs — and honest answers about what broke before it worked.
This is Tokens of Growth: Humans & Agents series: Rajan and Waqas host this series monthly, bringing in leaders who are at the forefront of AI-native marketing. The belief behind it: you can't retrofit AI into how you work today. You have to reimagine from first principles — and when you do, it makes great marketers capable of things they couldn't do before
Most AI marketing content tells you what's possible. This session shows you what's running.
📅 Wednesday, May 7 · 9:30 AM PT · 1.5 Hour · Free · Virtual
For this session, we brought together three of the most forward-thinking marketing and dev rel leaders in AI right now - from Anthropic, Together AI, and Nebius - to open their laptops and walk you through exactly how they work.
🔵 Nino Medina — Growth Marketing, Anthropic. He runs paid acquisition for Claude Code across multiple channels.
He's going to walk through a mental model most marketing teams haven't seen: four levels of AI leverage, and why most teams are stuck at the wrong two.
Then he'll show how he runs Claude Code and Cowork internally — their actual setup, how they operate, and where he sees the next unlock.
🟠 Hassan El Mghari — Developer Relations, Together AI. He'll show how they turned internal performance dashboards into a chat interface anyone can query in plain English, built a Slack docs agent that submits PRs automatically via Mintlify, and created a multi-agent orchestrator for quick code changes. Plus the automations keeping their docs and pricing page accurate without anyone touching them manually.
🟠 Aishwarya Srinivasan & Arvind Narayanamurthy — They will demo hyper-personalized outbound at scale built with Claude, MCP, and Mailchimp — live on screen. They'll walk through the AI-native GTM stack that's replacing traditional tools and show exactly when to build with foundational models vs. when to buy.
Each speaker gets 20 minutes to show their setup + 10 minutes of live Q&A from the audience.
Is this for you?
✦ You lead marketing, dev rel, or growth and want to see what AI-native actually looks like inside real teams
✦ You've experimented with AI tools but haven't cracked what a real workflow change looks like
✦ You're a founder putting together your first marketing function and want to start with the right setup, not retrofit it later
✦ You've left AI marketing talks at conferences with nothing concrete — this is what those sessions should have been
About the hosts
Rajan Sheth is a developer turned marketer. He was CMO at Together AI, Cohere, and Cline, and previously ran growth at Heroku, helping them scale from $0 to $500M+. He has built GTM engines and category leadership across AI infrastructure, foundation models, and developer platforms, and now partners with a select group of AI-first founders as a strategic advisor and fractional CMO.
Waqas Makhdum is a developer-turned-marketer focused on winning over builders (CTOs, VPs, architects, developers). He led dev marketing, DevRel, and community programs at Nebius, Snowflake (helped grow from ~$96M to ~$2.8B), OpenAI, Dropbox, and AWS building global communities and accelerating growth in AI infra, developer platforms, and LLMs.
One thing to know before you register
First session is open to everyone. From Session 2 onward, Tokens of Growth is invite-only — for people who attended and the people they bring.