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[WORKSHOP] Engineering Growth: AEO + SEO + Quality at Scale
We publish and update 2,000+ pages a week for customers. We've studied 600K+ AI responses and collect 2M+ monthly through CheckThat.
This workshop will break down how volume and quality work together to drive growth in search and AI.
Plus what our fastest-growing customers like Lovable, Ramp, Vercel, Webflow and others do differently.
The volume vs quality debate: You need both.
Most companies pick a side. Publish a lot and hope something sticks. Or agonize over every page and publish five a month.
Both approaches have a ceiling.
Volume is speed to signal. Publish 5 pages a month and you get 60 experiments per year to learn what works. Your influence on search engines and AI is limited to the surface area you create. Fewer pages = less data, slower learning, capped growth.
Quality means too many things. So we broke it down. 7 layers: context, strategy, research, planning, drafting, post-processing, and publishing. Each layer predicts whether your page becomes the best answer for a specific person with a specific intent.
The fastest-growing companies do both. Our most successful engagements like Lovable share one pattern: speed to signal, iterate fast, double down on what's working, expand as you gain confidence.
Backed by:
2,000+ pages we publish and update every week for customers
A study on 600K+ AI responses and their citations
2M+ AI responses we collect and analyze monthly through CheckThat
Results from our own properties and customer sites
What you'll walk away with
The real relationship between volume and quality (and why choosing one over the other is a non-starter)
A framework for decomposing "quality" into 7 measurable layers
How to think about alignment — communicating the right thing the right way for your brand, consistently
Lessons from scaling content for companies growing fast in search and AI visibility
How to use signals from AI engines (not just Google) to guide what you publish and update
Who this is for
Marketing leaders, content teams, and founders who want to grow their presence in search and AI. Whether you're publishing 5 pages a month or 500, you'll leave with a framework for doing both without burning out your team.