Zero-click economy with GenAI | TGB Masterclass
Masterclass | Zero-Click Economy: Competing for Visibility in the Age of Generative Engines
Google built a trillion-dollar empire on the blue link. AI is breaking that model apart, replacing clicks with direct answers. Welcome to the Zero-Click Economy - where visibility depends on whether machines can find and trust you.
In this new reality, the first reader of your work isn’t your manager, it’s an AI summarizer. Generative engines now decide which companies, teams, and individuals surface as trusted answers.
This masterclass unpacks what that shift means for industries, departments, and careers, and gives you practical steps to stay visible and indispensable in the GEO era.
Organizers & speakers:
The Generative Beings (TGB) is collaborating with top university alumni network to help senior leaders prepare for the SEO -> GEO shift globally.
John Ang (NYU alumnus) will show you how the SEO -> GEO industry shift is happening, with real impact on the outcomes for brands and leaders.
Tina Chopra (CEO, Addlly) will show you how their GEO tool can help brands and marketing leaders get ahead of this shift and grow their discoverability among the LLM search platforms.
Join your fellow NYU, USC, UC Berkeley, Columbia, and Cornell alumni in this AI masterclass.
Agenda:
6:30 PM: Registration + Networking
7:00 PM: Welcome keynote (TGB)
7:10 PM: Masterclass Session #1
8:00 PM: Masterclass Session #2
8:30 PM: Networking
9:00 PM: Event ends
Masterclass Instructor #1: John Ang
John Ang (NYU) is an Associate Director in the AI & Data team at Temus, where he leads initiatives that harness artificial intelligence to drive digital transformation across public and private sectors.
He focuses on solving complex business problems by unlocking value from data through scalable AI solutions. His work spans strategy, product development, and delivery—bridging technical depth with real-world impact. Passionate about innovation, he is committed to shaping the future of digital services in Singapore and beyond.
Masterclass Instructor #2: Tina Chopra
Tina Chopra is the Co-Founder & Chief Product Officer at Addlly AI, where she co-leads product and growth efforts. She has previously worked as a Product Leader at Meta and led product strategy at Flipkart, helping launch flagship features that scaled to millions of users. Tina holds an MBA from ISB and brings hands-on experience in designing scalable AI products, monetization strategies, and high-growth execution frameworks.
Who can attend:
University alumni of NYU, USC, UC Berkeley, Cornell & Columbia based in Singapore
Marketing, sales, GTM leaders in brands and startups
Working professionals / business owners and entrepreneurs
[TGB reserves the right to approve or reject any registration. Any registration with missing or fake information will be rejected. We reserve the right to deny entry to registered attendees at the door if the venue's safety limits are exceeded.]
TGB GenAI Lab | TGB x SQ Collective:
Singapore's physical GenAI community hub where founders and builders connect to accelerate Generative AI breakthroughs — powered by The Generative Beings and SQ Collective.
The Generative Beings:
Asia’s premier GenAI community of 10,000+ Generative AI founders, leaders, builders, and experts.
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SQ Collective:
A community-first Premium co-working space in the heart of Robertson Quay. TGB members get special coworking perks discount.