Building Agentic Marketing: Foundations, Real Cases, and Getting Started
Building Agentic Marketing: Foundations, Real Cases, and Getting Started
The marketing landscape is shifting faster than ever. By 2028, 60% of brands will use agentic AI to facilitate streamlined one-to-one interactions, fundamentally changing how organizations engage with customers. But only 17% of organizations have deployed AI agents today—which means we're at the critical transition point between experimentation and real-world implementation.
This isn't a hype session. This is a practitioner's gathering.
Join us for an evening of honest conversations about what it actually takes to build an agentic marketing organization. You'll hear directly from a founder and their design partner about building AI solutions together, then dive into a panel discussion with marketing and commerce experts on the foundational capabilities organizations need today.
No slides. No buzzwords. No vendor pitches. Just real partnerships, honest challenges, and actionable starting points.
What You'll Experience
🤝 Design Partnership in Action
A candid fireside chat between Jessica Valenzuela, Mowie AI's CCO and co-founder and Luke Luttrell, CEO @ Next LED, Project Content and Social Tap Drinkery about why design partnerships are essential in early-stage product development, the discoveries they've made together, and why brands should lean into AI innovation.
📊 Expert Perspectives on Foundations
A panel discussion with David Berkowitz, CMO @ Marketecture and community leader, builder and author, alongside Joshua Rockoff, a wartime marketer and technologist with consumer, manufacturing, industrial manufacturing, CPG, SaaS, and retail experience and Stripe's agentic commerce experts, Sheetal Kohli Rishi and Padraig Gilmore exploring what agentic marketing and commerce means in practice, the organizational readiness required, and how to assess if you're ready to get started.
🛠️ Hands-On Exploration
Interactive demo stations during networking where you can explore products, ask detailed questions, and connect with speakers and fellow practitioners.
🌆 Unforgettable Setting
Panoramic views of the Manhattan skyline from Stripe's 48th floor offices, paired with NYC's favorite pizza and Italian sweets.
Featured Participants
Fireside Chat:
Jessica Valenzuela | CCO and co-Founder, Mowie AI
Luke Luttrell | CEO, Next LED, Project Content and Social Tap Drinkery
Panel Discussion:
David Berkowitz | CMO, Marketecture, Founder and Community, AI Marketer's Guild I Builder & Author (Moderator)
Joshua Rockoff | Interim President, OMNI Retail Enterprises
Sheetal Kohli Rishi | Enterprise GTM @ Stripe
Padraig Gilmore | Agentic Commerce GTM @ Stripe
Why Attend?
For Marketing Leaders: Understand the organizational readiness and foundational capabilities needed before deploying agentic systems—learn from real design partnerships and avoid expensive missteps.
For Enterprise Executives: Get a clear-eyed view of what's actually working in the market today, what realistic timelines look like, and how strategic partnerships accelerate learning.
For Founders & Builders: See how design partnerships drive product development, understand real customer pain points, and connect with early adopters who can provide genuine feedback.
For Operators: Get tactical takeaways you can implement starting next week, including frameworks for evaluating tools, assessing readiness, and building the right foundation.
Agenda
5:30 PM - 6:00 PM – Check-in and Registration
6:00 PM – Welcome & Context Setting
6:05 PM – Fireside Chat: Design Partners in Action
Building Together: Why Early Partnerships Matter
A conversation between Jessica Valenzuela, (Mowie AI's CCO and co-founder) and (TBA), F&B Brand (TBA) on their journey as design partners—the why, the discoveries, and what luxury brands gain by being part of the AI conversation early.
6:32 PM – Panel Discussion: Foundations of Agentic Marketing and Commerce
What It Actually Takes to Build Agentic Marketing Today
David Berkowitz (CMO, AI Marketer & Author), Sheetal Kohli Rishi (Enterprise GTM @ Stripe), and Padraig Gilmore (Agentic Commerce GTM @ Stripe) explore strategic foundations, organizational readiness, commerce infrastructure, and practical starting points.
7:05 PM – Networking + Interactive Demo Stations
Hands-on product exploration, deeper conversations with speakers, and connections with fellow practitioners building in this space.
Who Should Attend?
This event is designed for:
Brand Marketing Leaders navigating AI transformation
Enterprise Business Leaders evaluating agentic marketing investments
Founders building in the marketing or commerce space
Builders & Operators implementing AI-driven marketing systems
Luxury & Premium Brands exploring how AI can elevate their marketing
Anyone who wants honest, practitioner-level insights over hype
Why Attend?
For Marketing Leaders: Understand the organizational readiness and foundational capabilities needed before deploying agentic systems—learn from real design partnerships and avoid expensive missteps.
For Enterprise Executives: Get a clear-eyed view of what's actually working in the market today, what realistic timelines look like, and how strategic partnerships accelerate learning.
For Founders & Builders: See how design partnerships drive product development, understand real customer pain points, and connect with early adopters who can provide genuine feedback.
For Operators: Get tactical takeaways you can implement starting next week, including frameworks for evaluating tools, assessing readiness, and building the right foundation.
Location & Venue
📍 Stripe NYC Offices
28 Liberty St, 48th Floor
New York, NY 10005
The event will be hosted on Stripe's stunning 48th floor with breathtaking panoramic views of New York City. Watch the sunset over the Manhattan skyline while connecting with fellow practitioners building the future of marketing.
Food & Beverage
🍕 Catering by L'Industrie Pizzeria
We're bringing in New York City's favorite pizza from the legendary L'Industrie, known for their authentic Italian pies that consistently draw lines around the block.
🍫 Authentic Italian Bon Bons & Hot Chocolate
L'Industrie will also be serving traditional Italian bon bons and artisanal hot chocolate to cap off your evening.
Registration & Building Access
🆔 Government-Issued ID Required
All attendees must present a valid government-issued ID for building security.
📧 Pre-Event Registration Email
Closer to the event date, you will receive an email from [email protected] with the subject line: "You're invited to Stripe."
Please complete your registration before you arrive—you'll only need to register once.
📱 QR Code for Check-In
After registering, you'll receive a second email with the subject line: "Here's your pass to sign in at Stripe NYC." This email contains your QR code to scan upon arrival.
🏢 Arrival Instructions
The Stripe team will meet you at the building entrance and guide you to the 48th floor event space.
Apply for a Builder Demo Table
Are you building tools for agentic marketing or commerce?
We're reserving a limited number of demo tables for builders and founders creating solutions in this space. This is your opportunity to showcase your product to an audience of marketing leaders, enterprise executives, and fellow builders actively exploring agentic AI implementations.
Demo Table Benefits:
Dedicated station during the networking session (7:05 PM - 8:00 PM)
Direct access to qualified practitioners and decision-makers
Opportunity to gather feedback from your target users
Inclusion in event communications (approved applicants only)
Ideal for:
Early-stage products solving agentic marketing/commerce challenges
Tools focused on marketing intelligence, workflow automation, or commerce orchestration
Builders with a working demo or prototype to showcase
Selection Criteria:
We're prioritizing builders whose products complement (not compete with) the co-hosts, demonstrate clear value for the practitioner audience, and can provide hands-on demos.
Application Deadline: May 22, 2026 Spots Available: 6 demo tables
Notification: Selected builders will be notified within 24 hours of applying
Questions about demo tables? Contact [email protected]
What This Event Is NOT
❌ A PowerPoint presentation marathon
❌ A sales pitch disguised as education
❌ Theoretical frameworks without real implementation details
❌ Hyperbolic claims about "revolutionary" technology
❌ Generic AI content you can find anywhere online
What it IS:
✅ Real partnerships and honest conversations
✅ Practitioners sharing what's actually working (and what isn't)
✅ Actionable frameworks you can apply immediately
✅ A community of peers navigating the same transition
✅ An intimate, conversational format without slides
Parking & Transportation
🚇 Subway: Fulton Street Station (A, C, J, Z, 2, 3, 4, 5)
🚗 Parking: Limited street parking; nearby garages available at 123 William St and 100 William St
🚕 Rideshare: Drop-off at 28 Liberty St entrance
Space is limited. Register today to secure your spot.
See you on the 48th floor!
This Event is Co-Hosted By
🧠 AI Marketers Guild – Community for marketing practitioners navigating AI 🤖 Mowie AI – AI-native marketing intelligence system for consumer brands
💳 Stripe – Financial infrastructure for the internet