

Traction Algorithms: Your First Paying Customers
How do AI startups go from product ideas to paying customers?
We’ll break down the traction systems that help early-stage AI companies win attention, start sales conversations, and create revenue before they have scale. From cold email and outbound strategy to founder-led sales and customer discovery, we’ll explore what actually helps startups move from building to selling.
Special guest:
Our guest is Yuvan Arvind - startup builder, outbound operator, and solutions engineer at Momentic, a YC-backed AI startup. He co-founded TickEth, part of the Antler India Fellowship, and built experience across product, startup execution, and direct-response outreach.
We’ll discuss:
• How AI founders can find their first real customers
• What makes outbound and cold email work in 2026
• How to write messages people actually reply to
• What early traction signals matter most
• How to turn scattered outreach into a repeatable customer acquisition engine.
Who is this for:
Founders looking to expand their marketing channels
Early-stage founders building traction
Investors who want to assess a startup’s ability to gain traction
Operators eager to learn new marketing tactics
Opportunity for startup founders:
Bring your startup, your offer, or your outreach problem to the room. Yuvan will share feedback on positioning, messaging, and customer acquisition strategy
helping founders sharpen the roadmap from idea to paying customers.