The Dark SEO Funnel with Gaetano DiNardi
The funnel doesn't look like it used to. Buyers are researching, comparing, and deciding—without ever clicking through to your site.
AI Overviews, zero-click search, and LLM-powered answers are changing how people discover and choose brands. It's harder to track and optimization isn't paint-by-numbers.
How can top teams drive revenue in a post-click world? Join us to learn what works when clicks disappear and how the funnel of SEO has completely changed.
Gaetano DiNardi is a recognized B2B growth advisor and former VP of Growth at Aura, known for pioneering revenue-focused SEO strategies.
What You’ll Learn:
• Why zero-click search is the new normal—and how to win when no one clicks
• Which SEO metrics to retire and what to track instead (think: AI citations, brand search, self-reported attribution)
• How to make your content quotable, citable, and visible in AI/LLM-powered search
• The new funnel for bottom-of-funnel SEO and demand capture
• How to tell a complete story to stakeholders that connects organic searh, AI visibility, brand lift, and pipeline
Who Is This For?
SEO & Content Leaders – Get ahead of AI-driven search and prove your impact beyond traffic
Growth & Marketing Teams – Learn how to connect brand visibility to pipeline and revenue
Agencies & Consultants – Build new frameworks for client reporting and attribution
Marketing Ops & Analytics Pros – Operationalize modern SEO KPIs and reporting
Event Details
Date: 1/21/26
Time: 12pm EST
Location: Live on Zoom (recording will be sent to all registrants)
Reserve your spot now and future-proof your SEO strategy for 2026 and beyond.