

Prompting is table stakes. Judgement is the skill.
Part 1 of a 4-part AI series for marketers already using AI.
Most marketers already know how to prompt.
The real risk is trusting AI output that sounds right but weakens your strategy. This session focusses on what comes next: judgement.
We'll cover:
> How to spot when AI output is polished but strategically off
> Where AI misses context, nuance and real business goals
> How to pressure-test messaging and recommendations
> When to step-in, redirect and override AI
> Real examples where AI "gets the answer" but misses the point
This is not about better prompts. It is for marketers looking to go beyond prompting.
Led by Tyler Sztuka, core member of AI Collective and an official Anthropic Ambassador. Hosted by the Partner Marketing Community in partnership with AI Collective.