Unlocking the Potential of the B2B Ecosystem
Join AI Marketers Guild for this special partner event with Bombora!
B2B marketers face a turning point: success hinges less on tools and more on the quality of the data fueling them. Join Bombora’s Co-Founder Mike Burton and AI Marketers Guild’s David Berkowitz for a candid conversation on how B2B data is evolving—and what it means for marketers, publishers, and tech providers.
They’ll explore:
Why Bombora’s Data Co-op is more valuable than ever for unlocking growth signals
How AI and GenAI are reshaping data strategies, incentives, and customer alignment
What the future holds for building “fast passes” between martech and adtech
How to unlock latent ecosystem data to power smarter decisions
Walk away with practical insights into how the B2B data ecosystem is transforming—and how to position yourself to thrive in 2025 and beyond.
About Mike Burton
Mike has been working with AdTech start ups since 2002. Currently, he is responsible for driving adoption of Bombora’s offerings across email marketing, analytics, programmatic display, predictive analytics and lead scoring, and countless other applications.
Mike took on an integral role in building B2B’s first Intent data co-operative, helping Bombora to consolidate over 9.3 billion monthly B2B behavioral interactions. This consolidation of data fuels massive efficiencies across B2B marketing and publishing.
Prior to Bombora, Burton worked with Madison Logic as Head of Platform Sales. He was also Madison Logic’s first VP of Sales, helping the company in it’s earliest stages to grow revenue and gain a foothold in B2B’s competitive lead generation space. Mike also worked at Collective, and was one of the first employees at IndustryBrains, an innovative direct marketing firm that helped shape B2B’s early online migration.
About Bombora
The true B2B data pioneer, Bombora connects the B2B ecosystem in a one-of-a-kind Data Co-op of leading publishers, brand websites, and premium data providers. Leveraging advanced AI models, Bombora creates a holistic view of company research behavior enabling brands, agencies, and publishers to identify, understand, and reach their prospects and customers. Bombora provides a range of leading Intent, Identity, B2B Audiences and Campaign Measurement solutions, and makes them accessible within almost every B2B MarTech, RevTech, SalesTech and AdTech solution.
About AI Marketers Guild
AI Marketers Guild, part of Marketecture Media, is the leading community for marketing professionals navigating the fast-changing world of AI. We connect members through an active Slack community, exclusive weekly events with guest experts, and a members-only newsletter. Our programs provide practical insights, professional development, and opportunities to showcase and grow members’ businesses while fostering collaboration across the AI marketing ecosystem.