In person panel discussion: Where does AI belong in marketing?
Every marketer is experimenting with AI right now.
Most CMOs don't get that luxury. When you own the brand, the budget, and the team, every AI decision ships to real customers, under a real logo, with your name on the outcome. There's no sandbox.
This makes CMOs the most interesting people to ask the question a lot of us are dancing around: where does AI actually belong in marketing, and where does it have no business being?
This is a panel, where Jacob sits down with:
- Olga Andrienko, CMO at Foxtery, who spent 11 years at Semrush building the brand from bootstrapped startup to a $350M public company, and
- Damien Acheson, a B2B tech marketing executive who's built go-to-market for high-growth companies across the US and Europe and now cofounds Geodes.ai, an AI visibility platform.
...and he pushes them past the safe answers:
Where AI has earned a permanent place in their marketing: the use cases that survived contact with reality
The banned list: the things they've told their teams AI will not touch, and what made them draw that line
The AI mistake that shipped: what slipped through, what it cost, and what changed after
Budgets and teams: what AI is actually replacing in their spend and what a marketing team looks like when they hire today
The ethics they actually wrestle with: AI influencers, fake UGC, undisclosed AI content where "everyone does it" stops being an excuse
The disclosure question: do you tell your customers when AI made it? Would they care? Do you care?
Two people who make these calls for a living might not agree on all of this, and that's partially the point. You'll hear where the lines genuinely differ, and decide where yours is.
And here's what makes this one different from the rest of the series: it's in person.
We're teaming up with AI Campus Barcelona and hosting the panel at their space: a real room, real people, and the kind of conversations that keep going after the panel ends.
Seats are limited to what the room holds, so register now while you're reading this.
Open Q&A at the end.
What you'll take away
A map of where AI belongs in marketing right now, drawn by people accountable for the results, not by tool vendors
The use cases CMOs have kept, killed, and banned, with the reasoning behind each
How AI is reshaping marketing budgets and hiring, from people signing both
A working position on the ethical calls: AI influencers, synthetic content, disclosure
Permission to not use AI for some things, backed by people whose results prove the point
Who should attend
Founders, marketers, and freelancers making AI decisions for a brand, especially if you've felt the pressure to use AI everywhere and the have the suspicion that you shouldn't.
Marketing leaders who want to compare their lines against other people's. No technical background needed; come with your brand in mind and your questions ready.
About the speakers
Olga Andrienko is CMO at Foxtery and former VP of Brand at Semrush, where she spent 11 years building the brand from a bootstrapped startup to a public company with $350M in annual revenue. Today she advises founders on marketing and AI implementation.
Damien Acheson is a Barcelona-based B2B technology marketing executive, advisor and entrepreneur focused on AI, SaaS and emerging technologies. He has spent his career building the go-to-market strategies for high-growth companies across the US and Europe, with senior marketing roles at companies including LivePerson, Scytl, Cien.ai and Qatium, and now advises technology companies on growth, product marketing and GTM. He is also a cofounder of Geodes.ai, an AI visibility platform helping brands understand and improve how they appear in generative search. Damien holds an MBA from MIT Sloan and is active in Barcelona's technology and startup community.
About the host
Jacob Zangel is the founder of Flourish with AI, where he helps non-technical B2B founders, marketers, and creators get real business results from AI through fun and gamified challenges, content, and live experiences.
He brings 10 years of experience in growth and B2B marketing, including work with Fortune 100 companies, and is launching the Flourish with AI podcast later this month featuring guests like Gary Vaynerchuk, Neil Patel, and James Clear.
More to come
This event is part of the AI Summit Barcelona × Flourish with AI collaboration bringing you this summer's events program: a series for operators and builders working with AI in the run-up to the September 22–23 Summit.
This edition is hosted in partnership with the AI Campus Barcelona.