GTM Working Session - Prospecting That Actually Fills the Calendar
Free 45-minute prospecting working session for founders & sales leaders in scaling B2B tech, led by Closing Foundry & Excelerate 360.
We work through live prospecting and pipeline challenges suggested by you – from “no replies” to “BDRs busy but not productive”.
Who it’s for
Founders and sales leaders who want sharp, practical help on outbound (not just theory).
Founder/CEOs and commercial leaders at B2B SaaS / tech-enabled companies (Seed–Series A), ~£500k–£5m ARR.
Teams with AEs/BDRs in place, but no full-time CRO or mature sales leadership.
First sales hires and BDRs welcome.
What you’ll get
A working session on real prospecting problems – e.g. weak reply rates, unclear ICP, BDR performance, or when to use external lead gen.
Two lenses on the same issue:
Closing Foundry on GTM, ICP and sales process.
Excelerate 360 on outbound execution, lists and cadences.
You’ll leave with one concrete change you can make in the next 30 days for your top pipeline issue.
Format & flow (45 mins, Zoom)
Work through (40 mins) – 5–8 prospecting/GTM challenges coached in turn, such as:
“Our sequences get almost no replies – what should we change first?”
“How should founder, AE and BDR split outbound at our stage?”
“What does a ‘good’ BDR week look like for a £1–3m ARR team?”
“When does it make sense to bring in an external BDR partner?”
Each one gets a short, focused conversation with both CF and Excelerate 360 perspectives.
If you’d rather not discuss a live deal
Bring a simple pipeline snapshot (open opps), a BDR scoreboard, or your current sequence. We’ll work from that instead.
Or submit a question anonymously when you register; the host will present it without naming you or your company.
How to participate
RSVP (Luma) and share your #1 outbound block in one sentence.
Seats limited (c. 15) to keep it practical and conversational.
Chatham House Rule. Recording is for transcript/notes only (no distribution).
Live deals and accounts can be anonymised.
When
45-minute lunchtime session (Europe/London), date TBC.
Hosted jointly by Closing Foundry (GTM & sales execution) and Excelerate 360 (outbound & BDR execution).
Just practical prospecting and pipeline execution – no slides marathon, no pitches.