Ather Community Day x EPC (Member-only)
A day inside how Ather actually builds.
For three years, Ather Community Day has been built primarily for Ather owners, a gathering for the community that already rides with us. This year, for the first time, Ather is opening up a second day to a few cohorts we've wanted to have a deeper conversation with: designers, engineers considering a move into this space, builders, entrepreneurs, and leaders curious about this space.
Extended Pack Collective members are invited to experience this closer look into how Ather’s design and engineering teams build together.
This year's theme, A New Dawn of Magic, is about what years of engineering and design work eventually look like once they reach a customer: the moment deep technical effort disappears into something that just feels effortless. Day 2 is our attempt at a closer, more honest conversation about that process, with people who'd actually appreciate the depth of it.
This isn't a showroom walkthrough. It's a chance to get into how Ather's design and engineering teams actually work together: the decisions, the trade-offs, the collaboration between the two.
It's a slightly different world from the one most design conversations here happen in, and that's exactly what makes it worth a closer look.
What to expect:
Design & Engineering Experience Zones: walk through how design and engineering come together at Ather, including a look at how features like crash alerts and blind spot detection get designed for, not just built.
Fireside chats: conversations with industry leaders on building products from idea to scale, and where deep tech in India is headed.
R&D project showcases: an early look at concepts and work-in-progress straight from Ather's own design and engineering teams, before any of it is public.
Deep Drive sessions: direct conversations with Ather's engineers and designers on the EV and automotive space, for anyone thinking about where a design or tech career in this sector could go.
Dirt track and stunt zone: a look at how design intent holds up when a product is actually pushed on a track.
Attendees are invited to come curious about how a hardware-software company designs at this scale: the process, the constraints, and the people making the calls.