Growth in the age of AI - How GTM Partnerships unlock scale
Most early-stage founders skip positioning and go straight to selling.
Then they wonder why nothing sticks.
Barrett King has spent his career helping companies build GTM motions that actually scale. At HubSpot he helped design the partner and sales frameworks used by thousands of companies. Now at Close, he works directly with the kind of founders in this room.
This session covers the two things that determine whether your GTM works before you spend a dollar on it.
Part 1: Positioning & Messaging
→ What GTM positioning actually means at your stage. And what it isn't → How to define your ICP before you scale anything → The positioning mistakes founders make most often, and how to course-correct fast → A framework to pressure-test your messaging with real prospects before you commit
Part 2: Building Your First Sales Motion
→ When to sell yourself vs. when to hire your first sales person → How to find early sales fit before you try to formalise anything → Structuring outbound without a big team or budget → The early metrics that tell you you're building on signal, not noise