​You’re invited to the Brand Engineering Panel + Workshop in Austin, TX on Wednesday, Nov 18: a lunch + afternoon lab for the brand, creative and GTM builders shaping what brand looks like in the AI era. Hosted by Gamma.

Here’s what to expect:

Your brand AI workspace. Every attendee gets complimentary access to a Gamma workspace in their team’s brand.

A front-row seat. Building Brands in the AI Era

​Join Jess Rosenberg of Gamma, Jess Ellis of Attentive, Genny Davila of Railway, and Briana (Mazzio) May of frog for a panel exploring how to pair creative taste and expertise with powerful AI technology to build brands people recognize and care about.

​Bringing perspectives across brand strategy, creative direction, and experience design, the panel will discuss how to combine what AI makes possible with the judgment that comes from years of making things: knowing which ideas to pursue, what needs refinement, and what makes a brand feel distinctive. The conversation will span visual identity, storytelling, and product experiences, connecting how a brand shows up with how it makes people feel.

​Come away with practical perspectives on bringing human expertise and AI into a creative process that builds stronger brands, earns trust, and creates connection.

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A live deck makeover. One volunteer shares a deck they’re working on for an upcoming conference talk or big presentation, and we redesign it together in Gamma, live. Have one in progress? Bring it and it could be yours.

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1:1s with Jess. Open brand consultation slots all afternoon.

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Lunch with a great group. Come for all of it or just lunch and the panel. No prep, no code, no AI expertise required.

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​About the panelists:

​Jess Rosenberg is a designer, creative leader, maker, and AI evangelist with more than 20 years of experience building brands and creative teams at Twitter, Cloudflare, Mural, Webflow, Jasper, AirOps, and now at Gamma. A hands-on experimenter, she helps creatives and marketers pair taste and expertise with powerful AI tools, replacing fear with curiosity about what’s possible. Her work and talks explore branding in the AI era, the importance of human judgment, and leading creative teams through rapid change.

Jess Ellis is an Austin-based brand leader whose early career work at the NBA taught her that the best marketing isn't just seen, it's felt. She went on to become a creative director, building and leading brand, content, creative and communications teams of up to 20 people at D2C and B2B companies, most recently at Attentive. Her work has shown up at events like Dreamforce, SXSW and Retail AI Club. Rebrands are her favorite projects, because they make sure a company is still showing up intentionally as it grows. She leads with empathy and loves solving the puzzle of how strategy, story and design fit together. After a few years of mostly remote work, any in-person event is a welcome excuse to wear one of her great pairs of shoes.

​Genny Davila is the head of Brand at Railway and former Director of Creative Design at Vercel. Has a healthy obsession with building world-class teams and making the case for good taste.

​Briana (Mazzio) May is a Principal Interaction Designer and Interaction Design discipline lead at frog NA. A designer, creative technologist, and AI educator, she combines a strong visual sensibility with a love of code, motion, and experimentation to create expressive, highly crafted digital experiences. Her work spans interaction design, visual storytelling, brand expression, and creative engineering, with a healthy disregard for traditional disciplinary boundaries. She's passionate about pushing creative technology to its limits and challenging what designers can imagine, make, and ultimately become in the age of AI.