Startup Brand Strategy + IP Workshop by Madeline & Co. and Cooley LLP
Ticket fee is fully underwritten for vetted early-stage founders.
Select Pre-Seed Startups - Use code MADCOOL at checkout.
Build a Brand That Cuts Through the Noise
90%+ of startups fail.
Why? You probably have a few theories.
But the root of most problems comes down to one thing:
Strategy.
Without it, even the best ideas collapse under pressure.
Don’t become a statistic.
Become a brand so charismatic it walks past the noise, and makes people stop.
Your brand isn’t just a logo and a tag line, it’s your company’s competitive edge.
Yet most founders rush through it or build it backward, realizing too late that fundraising, hiring, and scaling are 10x harder without a clear, compelling brand strategy.
This four-hour, high-touch workshop will give you the end-to-end brand strategy that agencies charge $20K–$60K+ for and take three months to deliver. We do it in one focused session.
By the end, you won’t just have a brand, you’ll have a north star that guides every decision, from fundraising to go-to-market, content, and beyond.
We have hosted 7 of these workshops in 2025 already and have helped 110+ founders move forward with confidence and clarity. Now it's your turn! 👊
Thanks to our supporters such as, Cooley LLP, CIBC Innovation Banking, Alliance Bernstein, Fractal Tech, Loft 29, and Fabrik, among others.
Prince - Thanks so much for making yesterday happen. Forever grateful for rejigging my mental model of branding.
—Jake Lazarus, Early-stage Founder - AskWorthy AI
📍 When & Where
📅 January 30th, 2026 - 9AM-1PM
📍 Cooley LLP
⏳ 4 hours of live, hands-on brand strategy
👥 20 vetted founders
☕️ 🥐 🍵
Note: This workshop requires you to complete a pre-workshop exercise before attending.
What Happens in the Room
Every attendee logs into Madeline at the start of the session and builds their strategy in real time as the workshop progresses. Madeline & Co. is powered by the proprietary reasoning model, Madeline-s1.
As part of the session, Cooley’s team will lead a short, focused segment on intellectual property and legal foundations, covering how early decisions around IP, structure, and ownership intersect with brand, strategy, and fundraising.
This is not a lecture and not a networking event. It is a working session.
Founders will:
Define a clear strategic foundation
Pressure-test positioning and narrative
Align brand, business goals, and go-to-market
Translate strategy into execution they can continue using after the workshop
Teams may join remotely during the session if needed.
And if you're wondering who I am…
I'm Prince Rumi—founder of Madeline & Co., Strategy Market, The Agency, and Brand Melody. I’ve spent over a decade helping startups, SMBs, nonprofits, and enterprises build their brand strategies, and I'm currently collaborating with legendary brand strategist (and my mentor) Marty Neumeier on turning his Strategy novel Scramble into a film.
This workshop reflects how I’ve spent the last decade working: practical strategy, no fillers, and real execution. Now, let’s build yours.
Who is This For?
🚀 Early stage CEOs building high-growth startups
💰 Founders raising capital who need a strong narrative
🎯 Founders struggling with or needing clarity on positioning, messaging, or differentiation, brand design, and execution.
Whether you have built a brand strategy or not, we encourage you to join!
If you’re still figuring out how to describe what you do, or worse, if different people on your team explain it differently, you need this workshop.
What You’ll Walk Away With:
A clear, durable brand strategy that informs:
Fundraising narrative
Hiring and culture
Go-to-market decisions
Content and marketing
Long-term business priorities
Core outputs include:
Core purpose and strategic north star
Customer and audience clarity
Positioning and differentiation
Brand attributes and design direction
Business and execution priorities
Community building
This workshop is not about branding theory. Far from it. It’s about building the foundation that makes your startup investable, scalable, and unforgettable.
If you would like to sponsor future events or partner up and cohost a workshop, email us at: connect (at) strategy.market
About your hosts
Cooley is a leading global law firm advising high-growth companies at every stage, particularly in technology, life sciences, and emerging industries. With nearly 1,400 lawyers across 19 offices worldwide, Cooley supports founders on company formation, venture financing, IP strategy, regulatory matters, and complex transactions. The firm works closely with many of the world’s most innovative startups and scaleups from inception through growth.
Madeline & Co. – is the first brand-development platform built on a proprietary reasoning model, Madeline-s1., designed to help founders, in-house teams, strategists, and agencies build and execute faster, with clarity and precision.
To gain access, join the Madeline platform waitlist.