Hack the FEED - How to 10x Your Content Production in 2026
Hackathons aren’t just for engineers — they’re for marketers too. Join VEED, in partnership with Lovable, ElevenLabs, & OpenAi for our first hack night for marketers.
This hackathon challenges marketers to imagine what happens when AI tools are leveraged to create video-first marketing engines that 10x social content output without sacrificing creativity.
Participants will work backwards from Jobs To Be Done (JTBD) — focusing on real marketing goals such as:
⚡ Automating social video content creation & publishing
🧠 Accelerating copy, video, and video asset production
🎯 Personalizing at scale with AI voices (ElevenLabs), video (VEED), and data
🔗 Streamlining all-in-one creative video workflows
Timeline4:30 PM Arrival, networking (find your team!), pizza & drinks
5:30 PM Kickoff & tool demos
5:30 – 7:00 PM 90-minute build sprint — teams ideate using generative tools
7:00 - 8:00 PM Team presentations
8:00 - 8:20 PM Judging & feedback
8:20 - 8:30 PM Awards, wrap up and content capture
8:30 - 9:00 PM Networking and event close
Frequently Asked Questions (FAQ)
Q: Who is this event for? A: This event is designed for senior marketers who are looking to drastically accelerate their content workflows using generative AI. While non-marketers are welcome to register, priority will be given to those in marketing roles once capacity is reached.
Q: Do I need to know how to code to participate? A: No prior coding experience is necessary! This is a vibe coding event, focusing on rapid ideation and proof-of-concept building using user-friendly AI tools and accessible API access. You will be using the tools provided by VEED, OpenAI, Eleven Labs, and Lovable to create and automate, not build complex software from scratch.
Q: How will the hackathon work? A: You will arrive and quickly form a team of 5–6 people (or come with a team in mind). After a kickoff and tool demos, your team will have a 90-minute "build sprint" to brainstorm and create a proof-of-concept marketing engine. The evening culminates in short team presentations, judging, and awards. Teams will be judged on innovation, impact, and feasibility.
Q: What will I learn? A: You will learn practical, next-generation skills, including:
How to integrate tools from VEED, OpenAI, ElevenLabs, and Lovable to build an automated content workflow.
New approaches to content ideation by working backwards from a Jobs To Be Done (JTBD) framework.
How to accelerate video production and personalization at scale using generative AI.
The principles of "vibe coding" and rapid prototyping in a marketing context.
Q: What are the prizes for the winning teams? A: Prizes are designed to enable continued experimentation and success with AI:
Grand Prize: A combination of a premium annual subscription (VEED/Eleven Labs/Lovable) to bring your hackathon project to life.
Category Prizes: We will have specific prizes for the Best Project Built with VEED, Best Project Built with ElevenLabs, and Best Project Built with Lovable.
Q: Do I need to stay for the whole thing? A: Yes, we ask that you commit to the full schedule. The event starts promptly with the kickoff and team formation at 5:30 PM. To respect your fellow participants and the tight timeline, late arrivals after 5:30 PM cannot be admitted. We are scheduled to wrap up awards and presentations by 9:00 PM.
Q: Will there be food and drink? A: Yes! Pizza and drinks will be served to fuel your creation sprint.