SEO Meetup nr8
Topic: Scaling airline SEO: How to build structured, localised, and competitive pages in a high-automation industry
Speaker: Elina Olsena leads SEO at airBaltic, aligning organic search strategy with the unique demands of global aviation. Her background spans over fintech and print-on-demand, where she built scalable systems designed for multilingual markets and international discoverability.
Description: Aviation SEO is a high-scale, high-change environment where automation is standard, but not always enough. In this session, Elina will explore how airBaltic builds structured, localised, and competitive pages, navigating legacy systems, commercial cycles, and Google’s own flight SERP dominance.
Topic: Link building in 2026: What matters now
Speaker: Katarina Dahlin has 7 years of experience in Nordic and international SEO. At WhitePress®, she helps clients build effective link-building strategies and supports marketers, SEOs, and companies in understanding link-building and strengthening their brand authority and visibility across markets.
Description: Links remain a core part of SEO in 2026. In this session, Katarina will break down how to approach link building for long-term, sustainable organic growth. You will learn how to balance branded and exact-match anchors, how to create a structured link-building strategy that drives long-term growth, how to build a natural link profile with quality links, and what you should avoid in link building. She’ll also talk about the role of backlinks in AI search. She will share real-life examples where link building helped companies with different challenges to drive growth.
Topic: Collision between content creation for ICP and LLMs
Speaker: Rasa Sosnovskyte is the CEO and Cofounder of Growth Bite, a digital marketing agency based in Lithuania. With more than a decade of experience in SEO and growth marketing, she has built her career driving commercial results across SaaS, B2B, B2C, and logistics sectors. Her background includes leading SEO and growth marketing at Oxylabs.io, heading SEO at Nord Security, and scaling organic traffic into the millions for companies like IPRoyal and Ondato.
Description: This talk explores the growing collision between content creation for Ideal Customer Profiles (ICP) and Large Language Models (LLMs). We’ll break down how modern content strategies must now satisfy both human decision-makers and AI systems that influence discovery, recommendations, and trust. The session shows how we identify a precise target ICP by combining web scraping insights with internal customer and product data. Using this enriched understanding, we create two parallel content layers: SEO-optimized content for search engines and LLM-native content designed to surface in AI-driven answers. The result is scalable, high-intent content that allows brands to effectively reach and dominate highly specific micro-niches.