

Impact Breakfast with Pavla Lokajová — Crafting your founder story
A focused breakfast workshop for founders and creators who want to articulate their story and get their vision across.
Communicating doesn’t have to be draining. With just a few well-chosen moments from your personal journey woven into what you’re building, you can make your pitch, your leadership, or your next presentation not only more effective, but more you (without feeling loud or forced). It can even become a consistent habit you enjoy.
Together, we'll cover
The science behind why your story matters regardless of what your goal is (team, career pivot, sales, visibility).
The 5 types of stories you are probably telling without realizing it. Plus how to revise them and take real ownership.
A framework to craft your story AND have it feel good to tell even if you are introverted, humble, or otherwise not used to talk about yourself.
Strategy walk-through: How to use that inner narrative to support your next goal (on LinkedIn, in boardrooms and more)
You’ll leave with a clear sense of how your story can support the next stage of your growth.
Who is this for
Founders and co-founders who need to explain what they are building to investors, customers, partners, or teams
Creators and operators who want their story to feel clear and honest, not loud or promotional
Leaders who are introverted, humble, or more comfortable building than talking about themselves
Builders at a transition point, launching, rebranding, raising, or stepping into a bigger role
Anyone who wants a story they can reuse naturally in meetings, presentations, and online
What to expect
A relaxed, conversational morning with real examples from tech, startup, and product spaces, tailored to people building MVPs, rebranding, or scaling.
About the host
Pavla has walked 500+ founders and professionals through telling their unique stories in business and marketing. Her approach is practical, iterative, and tailored to those who don’t naturally seek the spotlight: entrepreneurs who are introverted, humble or too busy building their companies to market themselves.
This workshop is made possible thanks to the support of Tilia Impact Ventures, Uppersky, Umami, and IFSA, who believe in creating spaces for honest conversations, thoughtful leadership, and founders building with intention.