AI in Marketing Episode #8 : with Victoria from Applied AI Co & Francisco from Geosurge AI

​​Join us again as we cross the Rubicon for Marketers in the AI Space:

Speakers:
Victoria Rusnac
"Actually Useful AI for CMOs" In this session, we’ll explore how to benchmark your organisation’s stage of AI adoption and identify practical steps to accelerate growth. You’ll learn how to lower customer acquisition costs with the help of an AI Performance Analyst and AI Creative Strategist, and how to up-skill your team through your own AI CMO Agent.

We’ll also look at how to repurpose content efficiently using automation, share a FinTech case study showcasing successful AI implementation, and finish with strategies for turning AI into your personal career advantage.

Francisco Vigo
"Customers don’t search — they ask. How large language models are trained, how model memory shapes brand visibility, and why tokens now matter more than keywords in the age of AI"

Bios

Victoria is a fractional CMO and AI Marketing Consultant, helping marketing teams implement AI that is actually useful. She has led marketing for Nestlé, Intuit and EE and UK scale-ups such as Oddbox, The Better Menopause and Veygo. She created an AI marketing course used by over 10,000 marketers.Today, she helps marketing teams adopt AI with training, use-case roadmaps, and bespoke agents and automations. https://www.appliedaico.com

Francisco Vigo is the CEO and co-founder of GEOSURGE, a generative engine optimization platform that helps enterprises monitor and improve how their brands appear across AI models like ChatGPT and Gemini. An experienced lead data scientist with a background in fintech, Francisco now focuses on building the infrastructure for brand intelligence in the era of generative AI.