Amazon Brand Growth & Defense Strategies for 2026 (NYC Meetup)
Join us for an exclusive in-person evening in New York City featuring interactive presentations, candid live Q&A, and high-signal networking with fellow brand owners and Amazon experts.
Selling on Amazon in 2026 is no longer only about growth. It’s about defense, durability, and making high-impact decisions under pressure—while policy enforcement tightens, ASIN takedowns increase, and competition accelerates across Amazon and TikTok.
This meetup is designed to be practical and discussion-driven, not lecture-heavy. Expect real talk, direct answers, and tactical takeaways you can apply immediately.
Food & Drinks
Light refreshments will be provided, including wine, water, soda, and finger foods, so you can network comfortably throughout the evening.
The Venue
We’re partnering with Liz Herrera & Sheena to host this event at the TikTok Live Studio in Midtown Manhattan. While Amazon remains the primary focus, we’ll also discuss TikTok’s growth in influencer marketing and product discovery—especially where it intersects with Amazon brand strategy.
Event Schedule (ET)
6:30–7:00 — Doors open · check-in & warm networking
7:00–7:05 — Official welcome (Co-hosts)
7:05–7:10 — Room reset mic check speaker setup
7:10–7:55 — Speaker Block 1 (3 sessions × 15 min)
Each session: 10 min talk + 5 min Q&A
7:55–8:15 — Mid networking break (20 min)
8:15–8:45 — Speaker Block 2 (2 sessions × 15 min)
8:45–9:00 — Group Q&A / open discussion (15 min) (optional but recommended)
9:00–9:05 — Closing + quick group photo (5 min)
9:05–10:00 — Networking
What you’ll get out of it
2026 enforcement reality check: what’s changing, what’s getting riskier, and how to defend listings and accounts
Live problem-solving Q&A: bring real cases—get perspective from experts in the room
Creative benchmarking: how to analyze competitor listing images and convert insights into stronger creatives
TikTok Shop Live insights: what brand owners need to know, and how it can influence discovery and sales
Customer loyalty on Amazon: practical levers to increase repeat purchase, retention, and long-term brand value
High-level networking: meet brand owners focused on execution, not noise
Speakers & Sessions (some titles TBC)
Chris McCabe (Former Amazonian; account & ASIN reinstatement expert) — 2026 policy enforcement trends, ASIN takedowns, and appeal realities
Bopyo Park — Benchmarking competitor listing images and turning insights into stronger creatives
Liz Herrera — TikTok Shop Live: what brand owners need to know and how it can drive sales
Chris Berry (Manager supporting Emerging Markets & Strategic Accounts at Amazon) — Open Q&A on expansion, new accounts, and growth decisions
Andrew Smith (CEO, Swapt) — How to Increase Customer Loyalty on Amazon
Event Details
Location: 29 W 38th Street, Suite 302, New York, NY 10018
Date & Time: Thursday, February 12 · 6:30–10:00 PM (ET)
Entry: $50
Capacity: Intentionally limited to keep discussions focused and interactive
RSVP
Spots are limited. Please RSVP as soon as possible to secure your seat.