How to stand out: a design & branding clinic with Qian Yu

​You know what your product does and why it matters. A first-time visitor doesn't have that context, and if they can't work it out within a few seconds, they leave.

​In this live Founders Week design clinic, Qian Yu, Head of Design at Bolt.new, will share the design and branding principles that help a product stand out and win customers. Then he'll review a handful of founder projects live, about three minutes each, so you can see those principles at work.

​Meet your host

​Qian Yu, Head of Design at Bolt.new. Qian leads product and brand design at Bolt.new and runs the design reviews the team holds before major work ships. In this clinic, he'll bring the same eye to founder projects.

​Want your project reviewed?

​Bring a live Bolt.new project and drop the link in the chat during the session, with one line on what it does and who it's for. Each founder we pick gets a strict one-minute overview before Qian's feedback, and follow-up questions go in the chat. Design questions are welcome there at any point, too.

​Outcomes

​By the end of this session, you'll understand:

• ​how to make your product's purpose clear to a first-time visitor

• ​how to guide people through your product without confusing them

• ​how to match your design to the customers you serve

• ​how design choices on pricing pages and sign-up flows affect who becomes a customer

​Skills

​Product design, branding, user experience, conversion, visual hierarchy, designing for your audience, design feedback.

​Difficulty: All levels

​We'll record this session and post it here: Watch on YouTube

​This clinic is part of Founders Week, a week of live sessions and a product competition for founders building on Bolt.new.