

SmarterSips: NRF Welcome Hour Presented By Klaviyo ✨
SmarterSips: NRF Welcome Hour Presented By Klaviyo ✨
Now in its 4th year, SmarterSips returns to NRF bigger, bolder, and more fabulous than ever.
Designed for agencies, technology partners, and brands in town for the Big Show, this year’s kickoff takes place high above the city at the Virgin Sky Terrace & Loft, featuring breathtaking, panoramic views of the Manhattan skyline — the perfect backdrop for unforgettable conversations and meaningful connections.
What began as an intimate gathering has grown into a can’t-miss NRF tradition, bringing together the people shaping the future of retail and eCommerce.
As we raise a glass to the week ahead, we’re grateful to Klaviyo for presenting this year’s SmarterSips kickoff and helping bring this community together in such an iconic setting.
Come for the cocktails, stay for the connections — and kick off NRF the most memorable way yet. ✨