Brand Popup: Spring Drop + Fireside w/ Lululemon, SVP Global Brand + Liquid Death, SVP of Marketing
Discover What’s Next — Live at BrandPopup
BrandPopup is a live discovery event built for modern brands and the communities that support them.
Discover and shop exclusive product drops, test new releases before they go public, meet founders face-to-face, and experience brands beyond a screen.
Come explore. Come connect. Come shop.
The AREA is reserved for our VIPs, including speakers, investors, hosts, influencers, and executives. To get access, you'll need to purchase a VIP ticket. We review each LinkedIn profile to ensure it's a good fit before approving entry.
In the AREA, you will be served ...
Oysters, Shrimp Cocktail (+Gochujang sauce), Prosciutto wrapped dates, chicken skewers, ... more
Fireside Chats
Former SVP, Global Brand Creative at Lululemon, Ravi Hampole, will take the stage to share how one of the world’s most respected brands builds long-term brand equity in a fast-moving market.
From brand strategy and storytelling to community-driven growth and experiential retail, this session offers an inside look at how Lululemon turns values into culture, and culture into a competitive advantage. These strategies are rooted in Ravi's years of work experience at Johnson & Johnson and Starwood, among other leading global brands.
Dan Murphy is SVP of marketing at Liquid Death, one of the fastest growing non-alcoholic beverage brands. Liquid Death uses comedy and entertainment to make health and sustainability 50 times more fun. We take the healthiest thing you can drink and package it into infinitely recyclable cans that can actually compete with the fun marketing of unhealthy brands across energy drinks, beer, and junk food. A portion of Liquid Death’s proceeds goes to nonprofits who are helping to fight plastic pollution and bringing clean drinking water to those in need.
Prior to Liquid Death Dan had an advertising career building digital products (The launch of Domino's Pizza Tracker was one of his first) as well as just about anything that connects to the Internet (sites, apps, experiential, content). He also spent 3 years at Google playing with machine learning superpowers and has founded and helped build other startups, too.
— Jasmine Jiang: Jasmine is the Senior Vice President of Investment Operations at Sunstone Management, a private capital firm based in Southern California. She heads up their investment activities, specializing in seed and early-stage venture capital for SaaS, enterprise software, CPG, and emerging technologies.
— Josh Resnick: Previously the founder of Sugarfina, a CPG brand creating luxury candy for the gift market. He is currently a Co-founder and General Partner at OpenSky Ventures, where he invests in CPG brands.
Emma Kraft, a recent graduate of UC Berkeley's Haas School of Business, is the Founder of suncare brand Bluu Co and President of the Bluu Foundation.
Connect HERE
Show Time
Social Time
4PM - 10PM - VIP AREA Social
4PM - 10PM - Open Social
Show Time
5PM - 5:40PM - Backing Brands (Josh Resnick, Jasmine Jiang)
6PM - 6:40PM - Liquid Death (Daniel Murphy)
7PM - 7:40PM - Lululemon (Ravi Hampole)
NOTE: As a note, the event includes both indoor and outdoor areas. The on-stage show will take place indoors, while the Brand Popup will be located outdoors, allowing guests to enjoy either space at any time. Food will be provided as an open table spread in both the VIP and public areas.
For Brands ...
Ready to put your brand center stage? If you want to showcase your products, register and submit your details for approval! It’s the perfect way to get your products in front of a huge new audience and score some serious exposure.
Just fill out the info, and we’ll review it to make sure it’s a match.
Our Audience ...
Each event reaches our mailing list of 30,000 trend-conscious shoppers. They are modern, digital-first consumers seeking efficient, high-quality brands across lifestyle categories.
Host
Brian MacMahon is one of the leading venture capitalists in socal with over 260 investments and counting. More importantly he is a brand fanatic who believes that brand builds unicorns, not investors. ExpertDojo
Our Sponsors
Plan Ahead
Media Release Notice
By attending this event, I hereby give my free and unlimited consent and permission to Creativewhiz, Inc., its affiliates, and the event photographer to capture and use photographs, video, or audio of me during the event. I understand these may be published or shared, without limitation, for promotional, marketing, or editorial purposes, with or without identification by name. I waive any right to compensation or claims arising from such use.