Carving Out A Niche | How The Defiant Became DeFi’s Voice

​How do you build one of the most influential podcasts in crypto from the ground up?

​Join us for a conversation with Camila Russo, author of The Infinite Machine and founder of The Defiant, as she shares the journey from writing the first book on Ethereum to creating a go-to source for DeFi storytelling.

​Our next session will look at the evolving role of crypto media as DeFi expands beyond native audiences to institutional. What narrative shifts should we expect as the total addressable market for DeFi grows?

​And how can PR professionals position projects to resonate with both crypto natives and traditional finance audiences?