Sustainability as a System, Not a Slogan
Featuring:
Maisie Ganzler: Author, Speaker, Advisor and Former Chief Strategy & Brand Officer, Bon Appétit Management Company
Jason Dodier: Co-Founder & CCO, Grain Ecosystem
From the soil to the supply chain, sustainability only works when it’s built into the system, not bolted on.
Join two leaders transforming how companies think about sustainability as strategy, not charity.
Maisie Ganzler, author of You Can’t Market Manure at Lunchtime (Harvard Business Review Press), has spent 30 years redefining food systems: from tackling antibiotics in meat and food waste to reimagining how global supply chains align with real climate and social impact.
Jason Dodier is pioneering circular infrastructure, helping companies turn agricultural and forestry waste into biochar, renewable energy, and verified carbon removal credits.
Together, they’ll explore how to make sustainability a competitive advantage by designing business models where “doing the right thing” also drives profit.
Expect a candid, practical, and forward-looking conversation on:
Embedding sustainability in corporate systems and culture
Building transparency and trust across the value chain
Turning waste streams into climate assets
Aligning financial incentives with environmental outcomes
This isn’t a feel-good talk. It’s a playbook for leaders ready to act.
Based on insights from Maisie’s book, “You Can’t Market Manure at Lunchtime: And Other Lessons from the Food Industry for Creating a More Sustainable Company.”