Dubai Meetup: Product Thinking in the Age of AI
Product thinking is evolving, and AI is playing a huge role in this shift.
Join Dubai’s product and design community for an evening focused on how AI is reshaping the way we discover problems, make decisions, and build products. We’ll explore what “good product thinking” looks like when intelligence is embedded in our tools, workflows, and products, and what still matters more than ever.
This meetup is for product leaders, managers, designers, and builders who want to exchange perspectives, learn from peers, and discuss real-world challenges of building products in an AI-driven world.
Catering will be available at the event, courtesy of PRYPCO. We kindly ask all guests to respect the venue and its facilities and avoid any damage.
From Hype to Growth: Build AI Features with Structure and Confidence
Lightning Talk // Starting at: 19:00
Speakers: Ana Burciu (Product Strategist) & Raz Burciu (Product Designer) from Just Mad
AI is opening up an unprecedented wave of opportunities for digital products, from smarter personalization and new revenue streams to radically more efficient product teams. But without structure, it often leads to scattered experiments, misalignment, and features that don’t move the needle.
In this session, we’ll explore how product teams can use structure to unlock confidence, and confidence to unlock real growth with AI.
What we'll cover:
How to use the North Star Framework to identify AI opportunities (for B2C and B2B products)
A structured way to explore and validate early, before committing time, money, and teams
How to create value with AI both in customer-facing features and in how teams work
Real examples of AI features and patterns that will inspire you
AI won’t wait. Product teams that move deliberately now will compound their advantage, those that don’t risk falling behind fast.
Product Thinking In The Age of AI
Panel // Starting at: 20:00
Panelists:
Esmar Mesic, Head of Product at PRYPCO, currently the most disruptive startup in proptech and fintech ecosystem in the region
Joe Boston, CPO at eatapp, Biggest Restaurant Booking CRM in the region
Safwan Youseph, VP of Product at Bayzat, biggest B2B HR tool in the region
Mihai Sava, Head of Product at Department of Health in Abu Dhabi
This panel explores how AI is changing core aspects of product thinking: from understanding users and defining problems, to decision-making, collaboration, and the role of human judgment in increasingly automated systems. Together, we’ll reflect on what stays timeless in product practice, what needs to evolve, and what new responsibilities product teams take on in the age of AI.
Ana Burciu is a Product Strategy consultant and co-founder of Just Mad, helping product teams calibrate their growth compass and find their true north. With over 10 years of experience in tech, she believes strategy should feel like clarity, not complexity. She’s helped product teams across startups, agencies, and global enterprises align around what really drives growth: customer value and business outcomes.
With over a decade at the intersection of business, design, and innovation, Raz Burciu helps companies turn uncertainty into opportunity. As a certified UX specialist, facilitator, and co-founder of Just Mad, he’s worked with teams at Miro, SAP, Amplitude, Cartier, UiPath, PwC, and Productboard, guiding both startups and enterprises through pivotal moments of change.
Esmar Mesic is a product leader with 18 years of experience building and scaling digital products across Europe and MENA. He has led AI, FinTech, and PropTech initiatives for Fortune 500 companies and high-growth startups. His current focus is product leadership in regulated environments, including tokenization, Real World Assets, and the impact of AI on product discovery and scale.
Safwan Youseph is the VP of Product at Bayzat, a leading Dubai-based tech company. He leads the scale and growth of Bayzat’s HR and Payroll SaaS across the region, driving innovation and expansion. Beyond Bayzat, he coaches and advises startups via ADPList and Founder Institute, helping teams turn early ideas into market-ready products through practical execution and strong product leadership.
Joe Boston is Chief Product Officer at Eat App, an AI-powered global B2B SaaS platform serving hospitality businesses in 80+ countries. With over a decade of experience and senior roles at talabat, OLX, and dubizzle, he specializes in scaling product-led organizations. At Eat App, he drives GTM execution by aligning product, growth, and commercial teams for sustainable impact.
Mihai is a Product leader and founder specializing in building and scaling B2B startups, with a strong focus on SaaS, APIs, and data-driven platforms. Passionate about turning complex problems into simple, scalable products.