Tulsa Tech Week x PlanBrite presents "Events as an Investment" | Experiential Marketing 101 series
Experiential Marketing 101: Using Community Events to Grow
Events are no longer just conferences and trade shows. Today, the most effective brands are growing through intimate, community-driven experiences.
In this class, you’ll learn how small businesses and tech companies can use simple events like coffee shop takeovers, panels, workshops, and pop-ups as a powerful marketing strategy, without burning time or budget.
We’ll cover:
What experiential marketing really means for small and growing businesses
How to design events that support brand growth and partnerships
How AI tools can reduce planning overwhelm and execution risk
Why community-led events strengthen ecosystems like Tulsa Tech Week
This session is designed to help businesses see events not as a burden, but as a scalable growth tool.