Outbound Changed. Your Account List Hasn’t.

​You built your 2026 account list the way any great sales leader would: methodically and logically. You can’t wait to hand them to your team. But the rules changed, and by Q2 you’ll discover most companies on the list never should’ve made your CRM at all.

​Imagine realising 95% of your team’s time went into accounts that never had budget. Into prospects who already left the company. Into activities that never had a chance of turning into pipeline.

​And now you’re left with this sinking feeling looking at the Q2 pipeline gap.

​The old playbook of running segmented outbound campaigns stopped working the moment buyers became overwhelmed with highly personalised emails sent by AI agents. Now even the perfect cold email doesn’t stand a chance.

​Going into 2026 the winning teams won’t be the ones with the most data, but the ones who eliminate the wrong activities. Teams where reps spend their time on prospects who are likely to take a meeting. But if those signs were obvious, that’s what any sales team would do.

​So in two back-to-back webinars we’ll show you the exact process we used to rebuild our own account list for 2026 and how your team can do the same.

​We’ll cover what still works, what quietly broke, and how to avoid burning budget on enrichment.

​You’ll walk away knowing how to refine your list so your team ends Q1 with pipeline coverage instead of a gap you’ll scramble to fill in Q2.