Training Session: Beyond the Feed: Reaching Voters Where Meta and Google Can't

​Don't rely only on Meta and Google ads for your digital campaigns. they only reach your current audience on a fraction of the web. Advocate is a self-serve platform built for political and advocacy campaigns - and we'll build one live. Geofence a single ward or high street. Reach people beside the local news they're already reading, or on the TV in their living room. Test which creative actually shifts opinion before you spend a penny. No minimum spend, compliance built in.

​This interactive session will be led by Anna Chowcat, who leads product operations for Advocate, Electica's ad platform for political and advocacy campaigns. She came to adtech via The Labour Party and the charity sector. She has spent her career delivering and managing political and advocacy campaigns. Her expertise spans multi-channel campaign builds, geo and audience targeting, political verification and compliance, and optimisation.

​This session is part of The Campaign Fringe, a full day of events, training sessions, and exhibits. For more details and to see the rest of the agenda, see here.