Unf*ck Your VC Pitch: 6 steps to a 'yes'
Your pitch deck is the story you’re telling VCs that you’re “investor ready”.
But here’s the disconnect: Founders and VCs don’t mean the same thing when they use that phrase. Founders use the deck to prove belief. VCs read it to assess risk.
Join Tova Feldheim, Caroline Jerome and Anthony Rose to break down how VCs actually interpret your deck, what “investor ready” really means on their side of the table, and how to close the gap between feeling ready and being fundable.
They’ll unpack where founders’ assumptions clash with how investors assess decks, traction, metrics, and narrative - and why that gap quietly derails fundraises.
Expect real examples, live critique, and a clear checklist to help you move from feeling ready to being truly fundable before your next investor conversation.
Who it’s for
Founders raising Pre-Seed to Series A who want to know what their deck is really signalling to investors
Teams getting meetings but not converting despite feeling “investor ready”
Founders who’ve polished their deck but haven’t pressure-tested the story with a VC lens
Repeat founders looking for an up-to-date view of how investors define readiness
Operators and advisors shaping decks, data rooms, and fundraising narratives
Our hosts🎤
Anthony Rose
Co-founder & CEO, SeedLegals
Known as “The man behind BBC iPlayer”, Anthony Rose is a seasoned entrepreneur and the driving force behind SeedLegals, the platform powering a third of all early-stage SEIS/EIS funding rounds in the UK.
With a background in internet video, P2P tech, and social platforms — plus a patent portfolio spanning content discovery and interactive TV — Anthony brings a rare mix of technical depth and commercial know-how to the startup world.
Tova Feldheim
Co-founder & CEO, York Effect
Tova is a strategic advisor and marketing expert with 20+ years in B2B SaaS, brand building, and customer discovery, Tova specializes in aligning human behavior with technology to build products that resonate and marketing that converts.
She’s worked with enterprise clients and early-stage startups alike to refine messaging, strengthen go-to-market efforts, and accelerate growth.
Caroline Jerome
Co-founder, York Effect
Caroline draws on a career of leading award‑winning marketing and design teams across startups, scale‑ups, and Fortune 500 companies to help founders turn complex technology into language customers and investors can understand, trust, and appreciate.
Her work sits at the intersection of AI, advanced data science, and human behavior, demonstrating that the true catalyst for adoption and loyalty is bridging technology with the emotions behind decisions.
About SeedLegals
SeedLegals is your full-stack legal platform from incorporation to Series A and beyond.
Whether you're just starting out or gearing up for your next raise, SeedLegals is built to help founders move faster and smarter. Our tools make it simple to create and sign essential legal docs, close funding rounds, and reward your team – without burning time or cash on admin. There are over 50,000 startups on SeedLegals.
If you're looking to incorporate, convert your LLC to a C Corp, do a SAFE or a priced round, or manage your cap table, head over to SeedLegals, we're here to help you get there faster.
About York Effect
York Effect solves one of the most persistent challenges startups face: achieving predictable, profitable growth.
Too many early-stage companies rely on trial and error, burning through time and capital for costly, unpredictable results. At York Effect, we help startups gain traction not traffic, getting them investor-ready with solutions specific to their stage of maturity.
York Effect is named for the diverse culture that defines New York City, where unexpected encounters and perspectives drive human connection.