BrandOS S2
BrandOS Season 2
Build it. Ship it. Sell it.
Most designers know how to make something look good.
But when a real branding project lands in front of you, the difficult questions begin.
What do you research?
How do you find the right direction?
How do you turn strategy into visuals?
How do you build more than just a logo?
Where does AI actually fit into the process?
How do you present the work?
And eventually: how do you get someone to pay you properly for it?
BrandOS Season 2 is built around answering those questions.
Over 2 weeks, Designare takes you through the complete modern branding process: from the first client brief to research, strategy, identity, brand systems, applications, presentation and finally, selling the work.
And this season, we go much deeper into AI.
Not AI-generated logos.
Not a list of random tools.
Not shortcuts that replace thinking.
Instead, we explore how AI can become part of a serious branding workflow: helping you research faster, explore more directions, build richer visual worlds and move from idea to finished brand in days instead of weeks.
This is BrandOS: a branding operating system for how designers should be working today.
THE BRANDOS SYSTEM
01: SOUL
Understand before you design.
Great branding starts before the first sketch.
You'll learn how to decode a client brief, conduct research, analyse competitors, understand audiences, define positioning and build a clear creative strategy.
You'll work through:
Client brief decoding
Research frameworks
Competitor analysis
Audience understanding
Positioning
Brand personality
Creative strategy
Visual territories
AI-assisted research and exploration
The goal: Know why you're designing before deciding what you're designing.
02: FACE
Turn the thinking into an identity.
Strategy only becomes valuable when it translates into a visual language.
We'll break down how to turn strategic thinking into an identity that actually communicates.
You'll explore:
Logo direction
Typography
Colour
Composition
Moodboards
Visual language
Creative direction
AI-assisted exploration
Connecting identity decisions back to strategy
The goal: Build identities with intention, not decoration.
03: BODY
Turn the identity into a brand.
A logo isn't a brand.
A brand needs a system.
You'll learn how to take your identity and build the visual world around it: from graphic devices and imagery to layouts, applications and campaign assets.
You'll work through:
Graphic systems
Imagery
Art direction
Layouts
Applications
Campaign assets
Mockups
Brand consistency
AI-assisted visual production
The goal: Create a brand system that can actually live in the real world.
04: SELL
Because making good work is only half the job.
A great designer who can't sell their work will always be limited by the opportunities that come their way.
BrandOS also teaches the commercial side of branding.
You'll learn how to:
Present concepts
Package branding services
Price projects
Structure proposals
Run discovery calls
Handle revisions
Communicate with clients
Turn projects into case studies
Sell branding projects properly
The goal: Stop treating selling as something separate from design.
CHOOSE YOUR BRANDOS EXPERIENCE
Three levels.
Three different outcomes.
Choose how deeply you want to enter the system.
BRANDOS CORE
Learn the system.
₹1,500 (AFTER 35% DISCOUNT) · 50 seats
For designers who want to understand the complete BrandOS process.
You get:
4 live sessions across 2 weeks
SESSION 01: SOUL
Brand Strategy & Direction
Brief decoding, research, competitors, audience, positioning, personality, creative territories and AI-assisted strategy.
SESSION 02: FACE
Building the Identity
Logo direction, typography, colour, composition, moodboards, visual language and turning strategy into identity.
SESSION 03: BODY
Building the Brand System
Graphic devices, imagery, layouts, applications, mockups, brand consistency and AI-assisted visual production.
SESSION 04: SELL
Presenting & Selling Branding Work
Concept presentation, service packaging, pricing, proposals, revisions and case studies.
ALSO INCLUDED:
Full BrandOS curriculum
AI workflows used throughout the process
Session recordings
Core templates & frameworks
Brand building challenge
CORE is for you if you want to learn how the entire system works.
BRANDOS STUDIO
Build it. Submit it. Get it critiqued.
₹5,000 (AFTER 35% DISCOUNT) · Only 30 seats
Studio is for designers who don't just want to watch.
They want to build alongside us.
Everything in Core, plus two additional sessions focused entirely on implementation and feedback.
SESSION 05: BUILD ROOM
Live Project Critique
Bring your BrandOS project.
We'll break down what is working, what is weak and what needs to change.
We'll review:
Strategy
Creative direction
Identity
Typography
Colour
Brand system
Applications
Presentation
This is a highly interactive working session.
SESSION 06: SHIP ROOM
From Good Work to Finished Work
The final 20% that separates decent branding from portfolio-worthy branding.
We'll work on:
Art direction
Mockup refinement
Stronger applications
System cohesion
Presentation polish
Final project preparation
And you'll prepare your work for the ₹50,000 BrandOS Competition.
STUDIO ALSO INCLUDES:
Everything in Core
6 live sessions
Additional build & implementation sessions
Project feedback
Live critiques
Submission reviews
Priority participation
Access to the ₹50,000 BrandOS Competition
₹50,000+ worth of BrandOS resources & documentation
THE BRANDOS RESOURCE VAULT
Including:
Client brief frameworks
Discovery question bank
Brand strategy documents
Competitor audit systems
Creative direction templates
AI prompt workflows
Brand system checklists
Presentation structures
Proposal frameworks
Pricing documents
Revision systems
Client communication templates
Case study frameworks
STUDIO is for you if you want to build the work, not just learn about it.
BRANDOS INSIDER
Learn the process behind the process.
₹11,000 (AFTER 35% DISCOUNT) · Only 20 seats
Insider is the deepest version of BrandOS.
For designers who want to understand not only how to create great branding work, but how to turn branding into a serious service.
Everything in Studio, plus two private advanced sessions.
SESSION 07: THE BIG BRANDING PROJECT PLAYBOOK
How bigger branding engagements actually run.
We'll break down the complete commercial lifecycle:
Lead → Qualification → Discovery → Scope → Proposal → Pricing → Payment → Timeline → Milestones → Strategy Presentation → Identity Presentation → Feedback → Handoff → Upsells
You'll see how the process changes across:
₹50K projects
₹1L projects
₹2L+ projects
We'll unpack what changes as the scope, client expectations and commercial value increase.
SESSION 08: THE CLOSING ROOM
How to actually get the project signed.
Pure business.
We'll cover:
Discovery call questions
Finding the real business problem
Asking about budget
Presenting pricing
Handling "too expensive"
Avoiding endless negotiation
Scope control
Revision management
Retainers & extensions
Referrals
Turning one project into more work
You'll also receive your personal BrandOS Playbook: a framework you can continue using long after the season ends.
INSIDER INCLUDES:
Everything in Studio
8 live sessions
Private advanced sessions
Deeper project feedback
Personal BrandOS Playbook
Internal branding workflow
Commercial project frameworks
₹50K ₹1L ₹2L+ project breakdowns
Full BrandOS Resource Vault
Access to the ₹50,000 BrandOS Competition
Only 20 people enter Insider.
INSIDER is for you if you want to turn branding into a serious, high-ticket service.
THE ₹50,000 BRANDOS COMPETITION
Studio and Insider participants can submit their final BrandOS projects to the ₹50,000 BrandOS Competition.
We'll look at the strength of your:
Thinking.
Strategy.
Execution.
System.
Presentation.
Because the goal isn't to make one pretty logo.
The goal is to build something that actually feels like a brand.
THE COMPLETE BRANDOS JOURNEY
By the end of BrandOS, you should be able to take a real client project through:
BRIEF
↓
RESEARCH
↓
STRATEGY
↓
DIRECTION
↓
IDENTITY
↓
SYSTEM
↓
APPLICATIONS
↓
PRESENTATION
↓
SALE
YOU WILL ALSO GET A CERTIFICATE OF COMPLETION BY THE END OF THIS COHORT
But more importantly, you'll have a repeatable process.
A system you can return to when the next client walks through the door.
A system that helps you:
Think better.
Design better.
Ship faster.
Present with confidence.
Sell the work properly.
2 WEEKS
4 TO 8 LIVE SESSIONS
ONE COMPLETE BRANDING OPERATING SYSTEM
BRANDOS SEASON 2
BY DESIGNARE