đź’Ž Sales OStin: Engineering the Sales Engine with a Human Face
​Scaling beyond founder-led sales is a natural evolution—a shift from individual "heroic efforts" toward a repeatable infrastructure built on trust. To grow sustainably without burning yourself or your team out, the goal is to transition from being the primary closer to the Lead Architect of a Sales Engine: a system designed to serve people first and solve real problems, rather than just "selling."
​🎙️ Speaker: Gaines Gibson
​GTM Architect & Strategic Revenue Driver
​Gaines treats sales as a high-precision engineering discipline. Having built revenue machines for global icons and high-growth startups, he specializes in the critical transition where sales shifts from an intuitive art to a measurable system.
​🦄 The Unicorn Blueprint: Gaines was an early driver at CrowdStrike, helping build the high-velocity outbound engine that propelled them to global leadership. Recently, Gaines and his team architected the Enterprise Sales Motion for Arduino, proving that even for legendary engineering brands, a finely tuned "human-centric engine" drives global adoption.
​👨‍💻 The "Human" Engineer: With 6+ years as a Youth Pastor, Gaines brings a perspective rarely seen in the tech world: "Sales is not a dirty word—it’s a form of service." He believes that true scaling happens when your engine is built on helping others, focusing on active listening, genuine curiosity, and solving the client's problem as priority #1.
​🛠We will tackle the real "Sales Pains":
​✅ The "Great Product" Paradox: Why amazing products fail to sell and how to bridge the GTM gap through service.
​✅ Scaling without Burnout: How to build a system that grows while preserving your energy and your team’s humanity.
​✅ Architecture over "Selling": Creating a system where people want to buy because you are solving their problems, not "pushing" a product.
​✅ Cutting Through the Noise: How to break through AI-generated spam by being the most human person in the room.
​🔥 Interactive: The Live Sales Engine Audit
​We are moving from theory to practice. Gaines & Valentyn will conduct a Live Audit of 1-2 real business cases from the audience. We will deconstruct a real pipeline, identify the friction points, and provide an engineering roadmap to help you scale while staying true to your values.
​🎤 Moderator: Valentyn Yaromenko
​CEO of White Sales & Big Sister AI A systems expert who has scaled sales organizations internationally and now focuses on AI-driven sales quality and performance measurement.
​📋 Agenda:
​6:00 – 6:40 PM: Open Doors. Networking, drinks, and snacks.
​6:40 – 7:00 PM: Organizers’ Welcome Speech.
​7:00 – 7:30 PM: Engineering the Sales Engine with a Human Face by Gaines Gibson.
​7:30 – 8:10 PM: Live Audit Session. Strategy & Diagnostics with Gaines & Valentyn.
​8:10 – 8:40 PM: Q&A & Community Networking.
​🚗 Parking
​Validation available at the Omni Hotel garage (enter after 5:00 PM) for $8 at the front desk.
​🤝 Hosts and Sponsors:
​Big Sister AI –  an AI-powered sales performance & skills tracker for growing teams.
​Connectd — A digital growth ecosystem that streamlines investment readiness and matches founders with high-impact advisors and board members.
​Station Austin — Thank you to Station Austin for sponsoring Sales OStin. Station Austin is the center of gravity for entrepreneurs in Texas. They bring together the best entrepreneurs in the state and connect them with their first investors, employees, mentors, and customers. To sign up for a Station Austin membership, click here.
​Build the system. Solve the problem. Scale the business.