How NYT Games Builds Products People Can’t Quit

​What does it take to build products that become daily habits — the kind people come back to again and again?

​Join Jonathan Knight, Head of Games at The New York Times, for a candid conversation on how his team is turning puzzles like Crossword, Spelling Bee, and Connections into cultural phenomena that drive engagement, retention, and revenue for the NYT.

​We’ll unpack:

• ​How NYT Games prototypes, tests, and scales new products

• ​The balance between human creativity and AI in building engaging experiences

• ​Why games are central to the NYT’s subscriber growth and retention strategy

• ​Lessons product and engineering leaders can apply to their own teams

​Whether you’re scaling a product team, experimenting with AI, or looking to build the next sticky product, you’ll walk away with insights you can put into practice immediately.