Clay in Surat: Cracking GTM in 2026

​Wait, clay club is happening once again?

​Yes, Yes, Yes!! The fourth edition of Clay Club is finally here!! 🥳

​The GTM landscape is changing faster than ever. AI is reshaping how companies research markets, identify ICPs, and run outbound.

​In this fourth edition, we’ll explore what modern GTM really looks like in 2026, and how tools like Clay are helping teams rethink market research and outreach.

​This session will be a hands-on and collaborative session where we will break down how to approach market research for identifying your Ideal Customer Profile (ICP) and then build a live Clay workflow around it.

​Bring your laptop along!

​Whether you work in sales, GTM, RevOps, or outbound, this session is designed to help you rethink how GTM is evolving in an AI-first world.

​We'll have two speakers who have done everything first hand.

​󰟲 What You’ll Explore

• ​What market research actually means in modern GTM

• ​How AI is reshaping ICP discovery

• ​Practical ways to identify high-quality prospects

• ​Building a live Clay workflow around a GTM use case

• ​Sharing ideas and approaches with peers in the room

​This is not a traditional speaker session. Clay Club events are interactive, collaborative, and community-driven.

​🤝 Who Should Attend

• ​GTM operators

• ​BDMs and sales executives

• ​Marketers working on lead generation

• ​Anyone curious about AI-driven GTM

• ​Founders running outbound

​Participants working in GTM, sales, or marketing roles will be prioritized.

​Clay Cup Nomination is CANCELLED:

​🏆 Clay Cup Nomination

​This edition will also feature the Clay Cup nomination, where we will discover who will represent Surat in the global Clay Cup. If you think you have what it takes, learn about the acceptance criteria and apply here! (If you want to represent surat, you must apply by 18th March, so we can do necessary arrangements!)

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​🍕 Food & Networking

​Healthy lunch, coffee, and tea will be served. Expect great conversations with Surat’s top-tier GTM, BDM, and sales professionals.

​🔑 Important Notes

• ​Limited seats to keep discussions interactive

• ​Speakers will be announced soon

• ​Address will be shared with approved participants

​Due to event capacity, we will prioritise those in GTM/BDE/BDM/Sales/Marketing. We will reject your application if it does not align with the expected attendee criteria.

​Clay Club is a community for GTM operators, founders, and sales leaders exploring modern outbound, automation, and AI.