Clay Club Belgrade - Kick Off
About the Event
Clay Club is coming to Belgrade for the first time - and we’re doing it in true Balkan GTM style: real stories, real systems, real results.
If you build workflows, run outbound, operate GTM teams, or you’re simply obsessed with doing things smarter (not harder), this night is for you.
Our main session is led by Balša Kosić, one of the most experienced Clay builders in Europe, with 5,000+ hours inside Clay, supported by Petar Rejman, GTM Engineer @ Prospeqt, his closest collaborator in the day-to-day build process.
Together, they’ll open the curtain on use cases, wins, and “holy sh*t” workflows that haven’t been shared anywhere else - including the Clay table that helped them generate untouched data and upsell a client from $4K/month to $13K/month.
After their session, Aleksandar Besarović will break down outbound the way it actually works today - clear, practical, and grounded in real GTM execution.
Email or LinkedIn? Which channel performs better right now? What tools truly deliver results?
And most importantly: how to combine channels into a multichannel flow that converts, not annoys.
Then we shift into networking.
Cocktails and food are on us, and we’re bringing a DJ to keep the energy high and help conversations flow naturally.
What to Expect
🎯 Real Clay workflows from two power-builders
🤯 Use cases and stories you won’t find on any prior Clay event
🔍 A practical look at Email vs LinkedIn and modern outbound tools
🔧 How to structure multichannel workflows that actually perform
🍸 Cocktails, food & DJ-powered networking
🤝 GTM operators, founders, SDRs, RevOps and agencies - all in one room
What You Will Learn
How power-users build Clay systems that actually scale
Claygent vs static data - when each wins
High-impact workflows that led to real revenue results
Email vs LinkedIn: what works in 2025 (and why)
Best tools for each channel and how to combine them
How outbound teams structure modern multichannel sequences
Agenda
18:00 - Networking Warm-Up + Welcome Drinks
Cocktails, intros, and a relaxed start while everyone arrives.
18:20 - Clay Deep Dive: The Untold Use Cases
with Balša Kosić (Prospeqt · Clay Expert @ Clay) and Petar Rejman (GTM Engineer @ Prospeqt)
Q&A
Open, honest, practical - ask anything.
Outbound Tools, Channels & Multichannel Strategy
with Aleksandar Besarovic, CEO @ Aimfox
Networking Afterparty (Cocktails + DJ)
Food, drinks, music, and Belgrade’s GTM crowd connecting at full power.
Who Should Join?
Founders, operators, SDR/AE teams, RevOps, freelancers, agencies, consultants - and anyone who wants to automate smarter or build modern GTM systems.
About Your Host
Aleksandar Besarović
CEO & Founder @ Aimfox · Co-founder @ Constellation Group
Aleksandar is a GTM operator and product builder with nearly a decade of experience in outbound and automation. He co-founded Constellation Group - a portfolio of products in the social media automation space - and leads Aimfox, helping teams scale predictable pipeline through practical, data-driven workflows and a modern approach to outbound.