Clay in Brussels: Kickoff
About the Workshop
Clay is redefining what it means to build smart, data-powered GTM systems. In this hands-on Brussels session, we’ll go beyond the basics, into the signals, triggers, and strategies that help top teams scale faster and smarter.
Join us for a night of creative building, peer-to-peer learning, and some serious Clay magic. Whether you’re an experienced Clay Expert or a passionate user pushing the limits of automation, this is the place to connect, learn, and experiment together.
What You’ll Learn
From TAM to SAM Mapping: Identify common characteristics in your best clients to define your true sellable market.
Market-Taking Campaigns: Learn how to find overlaps in your top prospects and translate them into precise messaging.
EverGreen Triggers: Build always-on workflows that keep your pipeline alive 24/7.
Smart Triggers in Action: Explore Role Switch, Hiring, Website Visitor, LinkedIn Post Engager, and Follower triggers — and practice setting them up live.
Context Engineering for Clay: Combine research, knowledge, and prompt design for higher-quality workflows.
Allbound Strategy: Connect inbound, outbound, CRM enrichment, and AI search into one cohesive motion.
Clay Certification Pathway: Learn how freelancers and agencies can get certified and leverage Clay for client growth.
Workshop Format
Short expert demos followed by hands-on build sessions.
Work in small groups on real datasets and triggers.
End with a Show & Tell, showcase your best workflow, and get featured by the community!
Important Details
Priority will be given to active Clay users due to high demand and limited space (max 40 attendees).
If you’re new to Clay, we’ll have future onboarding sessions and learning events designed for beginners.
🍻 Snacks & Drinks Provided — come hungry and curious!
💬 Community WhatsApp Group:
Join our WhatsApp group (link below) to connect, share ideas, and collaborate before and after the event.
https://chat.whatsapp.com/KcPXtggcRc9BM4XWynKFly?mode=wwt