Commerce Toronto
Commerce Toronto is where Canada’s retail, e-commerce, CPG, and tech communities come together to connect, learn, and grow!
Commerce Toronto brings together 200+ attendees from across the retail, e-commerce, CPG, and tech sectors. From early-stage founders, operators, brand builders, and industry professionals, this event is designed to spark conversations, share insights, and foster connections across the commerce ecosystem.
The evening features presentations and fireside chat with industry leaders who share their journeys, challenges, and strategies shaping the future of commerce.
Explore our on-site Marketplace, where a curated selection of CPG brands showcase their latest products—offering a hands-on experience and an opportunity to discover what’s next in consumer innovation.
Agenda
5:30–6:30PM | Doors open, networking and marketplace
6:30–8:00PM | Community open mic, speakers presentations
8:00–8:30PM | Resume networking
8:30PM | End of event and afterparty (offsite of Rotman)
Community Leads
Sharif Virani is the Head of Partnerships at Ecom North, he is a digital communications advisor and fractional CMO with expertise in brand strategy, growth marketing, and content production across DTC, STEM, and public advocacy sectors. He previously led creative and strategy teams at Media Launch (acquired by WebMarketers), working with brands like UberEats and Canadian Blood Services. He co-founded Casper Kitchens and currently leads marketing at Instasnacks and advises Sumer Inc. Sharif has taught brand management at Algonquin College and believes in creative, entrepreneurial approaches to digital problem-solving—helping businesses find their voice, shape their story, and drive purposeful growth.
Steve Ballantyne is a serial entrepreneur, CPG consultant, and 3x founder with successful exits. He founded Station Cold Brew, Canada’s first cold brew company, scaling it to $2M ARR and 2,000+ distribution points before a strategic acquisition. A Dragon’s Den alum, Steve has partnered with global brands like Kraft Heinz, Diageo, and Pernod Ricard. He now mentors CPG founders internationally, bringing hands-on expertise in scaling operations, financing, and exit strategy. With experience leading a $30M+ beverage roll-up and managing large-scale production, Steve is passionate about helping brands grow, innovate, and succeed in competitive markets.
Featured Speakers
Lakhveer Singh Jajj is the Founder & CEO of Moselle, where he’s building next-gen inventory planning solutions for fast-growing consumer brands. His experience running his family’s Indian grocery store in Toronto, combined with a background in tech and entrepreneurship, sparked his passion for solving operational challenges.
With Moselle, Lakhveer brings clarity, automation, and ease to inventory planning. In just two years, he’s helped leading brands like Fable, Numi, and Sahajan automate over $100 million in purchases. By reducing stockouts, saving time, and enabling growth, Moselle is helping consumer businesses scale confidently in an increasingly AI-powered future.
Tina Luu is the Co-Founder & Head of Technology at Fable Home. Fable is a lifestyle brand designing and delivering products that transform how you eat at home—starting with better tableware. As the direct to consumer tableware company, we make setting a beautiful table easy and affordable.
Tara Tomulka is the Founder & CEO of Rawcology, a Toronto-based company creating revolutionary raw, organic, plant-powered snacks for all dietary needs. A Certified Nutritional Practitioner and Culinary Nutrition expert, Tara combines her passion for wellness with a strong business foundation, holding degrees from McGill University and the University of Southern California. Before launching Rawcology, she built her career in media and corporate communications across Toronto and Los Angeles. Today, alongside running Rawcology, Tara teaches raw vegan and vegetarian culinary courses at George Brown College, championing plant-based living as a path to better health and wellbeing.
Adam Rivietz is the Co‑Founder and CSO at #paid, the creator‑marketing platform he launched alongside childhood friends in 2014 to revolutionize influencer outreach into a scalable, data‑driven marketplace. At #Paid, Adam leads strategic direction and vision, helping enterprise brands and agencies embark on authentic creator partnerships that boost engagement and conversion. His storytelling journey - from overcoming stage fright through stand‑up comedy to commanding strategic marketing conversations - underscores his belief in authenticity as the cornerstone of influencer marketing success. Passionate about innovation and narrative, Adam drives programs that deliver measurable impact and elevate brand resonance.
Devyn Olin (JD/MBA, ex-ELLE, Moda Operandi) is the Founder & CEO at Cache, a founder uniquely positioned to redefine resale. With deep industry expertise spanning luxury fashion, commerce, strategy, and branding, Devyn blends strategic vision with hands-on execution. Her background in fashion media and e-commerce, combined with legal and business acumen, gives her a rare edge in building the category-defining resale infrastructure the market has been waiting for.
We will be showcasing the following brands at the marketplace:
Rawcology
Sleaks
Electric Juice Factory
Kunana
Pain Punch
Green Bowl Foods
Brodo House