Gone in 60 Seconds (Lisbon AI Week Edition)

​60 seconds to sell Lisbon AI Week

​60 seconds to make Lisbon watch. Marketers, communicators, creatives and AI builders: you have under two hours to create a fully AI-generated video campaign for Lisbon AI Week. Any tool is allowed. Engineers on the floor if you get stuck.

​Test it before a single human sees it.
Each team gets three runs on VARTHEO. VARTHEO builds a version of reality where your ad has already gone live. An audience of Augmented Consumers (cognitive replicas of real Portuguese consumers) watches it and reacts the way the public would. You get back three things: what works, what doesn't, and what to change to bring more people through the door. Iterate, then submit.

​At 20:00 the room becomes a cinema.
Every film screens back to back. The room votes live. A jury of three names the winner. The winning film is offered to Lisbon AI Week as official campaign material, and the team takes home a surprise prize.

​Schedule
18:00 - Doors open. Drinks, tool logins, find your team.
18:15 - The brief, from the InnoWave and VARTHEO teams.
18:30 - Build. 60 seconds of video, three VARTHEO runs, hard stop at 20:00.
20:00 - Screening and live vote.
20:40 - Jury verdict and winner.
21:00 - Last call.

​The rules (all of them)

• ​It's about Lisbon AI Week.

• ​60 seconds max, entirely AI-generated.

• ​No real people, music or brands you don't have the rights to.

• ​Solo or teams of up to four. Submit by 20:00 or it doesn't screen.

​We're hosting this at InnoWave's Lisbon office, and the night happens on our private terrace: open air, a DJ, drinks and food from the moment the doors open, Lisbon in September.

​Hosted by InnoWave Group with VARTHEO.