Health Stories: Let's change the narrative

​Brought to you by Bupa & Futerra

​We all want to live longer, healthier, happier lives. But what if the secret to unlocking this lay in the health of our planet?

​With global health inequality greater than ever, it’s never been more important to look at the connection between health of people and planet. But how can we cut through in a sea of noise? And what can you do to drive meaningful change?

​This session explores the power of storytelling to unlock behaviour shifts and drive impact in the health space. From brands disrupting the status quo to creators pioneering new formats, discover how the content and storytelling landscape is changing fast – and the potential benefits this could bring for the health of planet Earth and the 8 billion people on it.

​Speakers:

• ​Moderator: Solitaire Townsend, Co-Founder & Chief Solutionist, Futerra

• ​Tom McDonald, EVP of Content, National Geographic

• ​Alice Aedy, Filmmaker, Co-founder and CEO, Earthrise

• ​Fiona Bosman, Group Brand Director, Bupa

• ​Dan Jude, Executive Creative Director, AMV @ BBDO

• ​Aman Singh, Global Director for Sustainability Communications, Kenvue