You Can't Hire Your Way Out of a Sales Problem: The Foundation Every Founder Needs Before the First Sales Hire

​Most founders hire a sales rep too early, and pay for it in ways they didn't expect.

​Leia Dudek works with founders at every stage of the sales journey: those winging it on passion and trust, those ready to hire but unsure how, and those watching a working-but-messy process start to crack. She helps them build the foundation that makes sales transferable, scalable, and survivable.

​In this session, Leia breaks down what that foundation actually looks like. Whether you're the entire sales team right now or about to make your first sales hire, you'll leave knowing what needs to be in place before you bring someone on, what to look for when you're hiring, and how to build a process your team can run without you.

​This one is for founders who are honest enough to admit they're winging it, and ready to do something about it.