Generative Workflows for Graphic Design in FLORA

​Led by Catherine Chung, Forward Deployed Creative at FLORA.

​Catherine Chung spent years at Pentagram before she came to FLORA, and she thinks about AI the way a designer would. She starts from the craft, then asks where the tool actually earns its place.

In the session, Catherine walks through the workflows she actually uses: logo iteration, concepting, world building, typography, and systematic design. You'll see how generative AI fits into a real design practice with the craft intact.

You'll walk away knowing:

• ​How to build generative workflows for logo iteration and visual concepting in FLORA

• ​How Catherine approaches typography and systematic design with AI in the loop

• ​How to use FLORA for world building and expanding a visual direction while protecting the craft

​Come ready to steal the workflow.