WEBINAR: Social Media Marketing in Crypto
WEBINAR: Social Media Marketing in Crypto - The Complete X Playbook for Web3 Projects
About Event
X is still the front page of crypto. The projects that master it build communities, drive launches, and own the narrative. The ones that wing it get lost in the noise.
From profile setup and content pillars to campaign execution and partner marketing - this session covers the full playbook for crypto social media marketing on X in 2026.
Join Jack Haldorsson and Adam Westerén (Co-founders and Managing Partners, Lunar Strategy) for a live walkthrough of the strategies that have driven results across 150+ Web3 projects.
About Your Speakers
Jack Haldorsson is Co-founder and Managing Partner at Lunar Strategy, active in the crypto space since 2017. He's helped 100+ Web3 projects scale and launch, and managed campaigns across $200M+ in marketing budgets. Before crypto, Jack worked with brands like American Eagle and Victoria's Secret, and co-authored The Secrets Behind Crypto Ecosystem Marketing alongside Tim Haldorsson.
Adam Westerén is Co-founder and Managing Partner at Lunar Strategy, in the crypto space since 2017, with a track record spanning 150+ Web3 projects. He's scaled Lunar's client base to 150+ clients, helped raise 100M+ euros, and added 2M+ followers for projects including OKX, Oasis Foundation, and PrimeXBT.
Session Overview:
* Presentation: Mastering Crypto Social Media Marketing and Go-to-Market on X - Jack Haldorsson & Adam Westerén
They will break down:
➤ How to build a GTM strategy on X: from audience research to launch execution
➤ Visual design and copywriting frameworks that drive engagement in crypto
➤ Content pillars that keep your feed consistent and your brand authoritative
➤ Campaign planning: launch campaigns, giveaways, KOL collaborations, and X Ads
➤ Partner marketing: how to find, vet, and execute co-promotions that actually grow both sides
➤ Real case studies from projects that nailed it on X
* Live Q&A
Bring your questions. Get direct answers from Jack and Adam on your specific social media and GTM challenges.
Date: Thursday, March 26 | 10:00 AM GMT Format: Online via Google Meet
Whether you're a founder, marketer, or community lead at a crypto project - this one's for you.
Spots are limited.