The Beekly: The State of Carbon Accounting, with Optera Co-founder Ty Colman

​Carbon accounting software has become table stakes but beneath the surface, the gap between what platforms can actually deliver is widening fast.

​On July 9, Beehive CEO Adriel Lubarsky is sitting down with Ty Colman, Co-Founder and Chief Revenue Officer of Optera, for an unfiltered look at where enterprise carbon accounting stands today, what's working, what's still broken, and where the real differentiation lies.

​Optera works with some of the world's most complex companies — Target, Intel, Hewlett Packard Enterprise, Georgia Pacific — tackling the hardest part of the emissions puzzle: Scope 3 and supply chain. Their approach combines a decade of consulting depth with purpose-built software, and some of the most granular corporate emissions datasets in the market.

​We'll cover:

• ​Why Scope 1 and 2 are becoming commodities, and where the real differentiation is for carbon accounting software

• ​What it actually takes to go beyond spend-based calculations and get product- and supplier-specific emissions data

• ​The software-vs-consulting spectrum: what the right model looks like for teams of one to three

• ​What CSRD, the Omnibus, and increasing regulatory complexity mean for how companies are buying and building their programs

• ​How corporate sustainability teams are navigating "green hushing" — and what disclosure-ready looks like in practice

​Whether you're a sustainability lead trying to get control of your supply chain emissions, a CSO evaluating platforms, or a procurement team wondering where the industry is headed, this is the conversation to tune into.