The Missing Piece in GEO: How to Research Prompts Like a Pro
Search is changing fast. As consumers shift from Google to ChatGPT, your SEO playbook needs more than keywords. It needs prompts. The questions and queries real people are asking AI tools every day.
So… how do you find the prompts that actually matter?
Join OtterlyAI and Stella Rising for a behind-the-scenes look at how forward-thinking brands are identifying the prompts worth optimizing for.
This practical session will walk you through exactly how to identify, test, and scale high-impact prompts that align with real customer intent.
You’ll learn:
What makes a great prompt great
How to combine real user data, search volume, and synthetic testing to uncover top prompts
How to run build your own prompt engine
Why prompt research is becoming the new market research
A live walkthrough on the most important tools, techniques and tactics to solve the prompt research puzzle for you
Whether you’re an SEO leader, content strategist, or brand marketer, this session will give you a fresh, actionable framework to stay ahead of the generative AI curve.
Save your spot
📅 Save Your Spot:
📍 Live Webinar | Nov 4 @ 10AM ET // 4PM CET
🎤 Hosted by: Stella Rising & OtterlyAI
About the speakers
John Morabito is SVP of Search & Innovation at Stella Rising, where he oversees the agency’s Paid Search and SEO practices, as well as its efforts in Generative Search Engine Optimization, Social Search, Content, and Authority Building. With over 15 years of experience in SEO, PPC, and e-commerce strategy, John has led teams recognized with multiple U.S. Search Award wins for Best Campaign of the Year, along with numerous other industry honors. In 2025, his work was further recognized with a nomination for Best New Software Innovation for one of his proprietary platforms.
A leader in innovation, John has developed a suite of tools—TokTrak, ChatTrak, AISearchVolume.com, BeautyPromptGenerator.com, Lumos AI, and others— that help brands navigate the shifting search landscape, from AI-driven discovery to social commerce. He is a frequent speaker on the future of search, generative optimization, and performance marketing, helping brands adapt to emerging technologies while driving measurable growth.
Connect with John & Stella Rising here
Thomas Peham is the CEO and co-founder of OtterlyAI, the first AI Search Monitoring platform for AI Overviews, ChatGPT, and Perplexity. Previously VP of Marketing at Storyblok, he helped scale the company from Seed to Series C, growing the team from 20 to 250. With 10+ years in SaaS marketing, his work has been featured in Inc.com, CMSWire, CIO.com, and more. Outside of tech, he’s a hobby runner, semi-pro photographer, and coffee enthusiast.