Rethinking Value Capture in the Transformation Economy
How do companies move beyond delivering products, services, or even experiences—and begin to shape who their customers become?
As markets mature and differentiation becomes harder, many offerings start to feel interchangeable. Experiences that once delighted now feel routine. At the same time, customers are no longer just looking for value or convenience—they are seeking meaningful change. The question is: how do you design for that?
Join Joe Pine, co-author of The Experience Economy and author of The Transformation Economy, for an exclusive roundtable discussion with members of the Outthinker Network.
Joe has spent decades helping leaders understand how economic value evolves—from commodities to goods to services to experiences—and now to transformations. His work has reshaped how organizations think about value creation, pricing, and the role businesses can play in driving lasting change for their customers.
In this interactive session, Joe will explore what it means to compete in the transformation economy—where the goal is not just to deliver an experience, but to help customers achieve meaningful, sustained outcomes. He will connect these ideas to real strategic decisions leaders must make today, from redefining their value proposition to rethinking pricing, customer relationships, and business design.
This will be a dialogue, not a presentation, designed for leaders who are actively rethinking how their organizations create and capture value in a rapidly shifting landscape.
Topics we’ll explore:
From Experience to Transformation: Why experiences are becoming commoditized—and what it takes to deliver lasting change instead of momentary engagement.
The Customer as the Product: How leading organizations shift from delivering inputs to owning outcomes—and what that means for strategy and execution.
Identity as Strategy: Why all transformation is ultimately about identity change—and how companies can align their offerings with who customers aspire to become.
Outcome-Based Pricing: How to align revenue with customer results—and why this changes both margins and mindset.
Where to Play in the Transformation Economy: The four domains of opportunity (health, wealth, wisdom, and purpose) and how to identify your role within them.
As always, this session is designed to be candid, practical, and highly participatory—giving members the opportunity to engage directly with Joe’s ideas and apply them to the strategic challenges they are facing today