Olive Law - Friday Knowledge Session
Hosted by Pratiksha Jalan
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From Brussels to Washington to New Delhi: Google’s AdTech Under Fire
Global Scrutiny on Google’s AdTech – EU and US regulators pursuing antitrust actions.
European Commission’s Stand – €2.95 billion fine; push for structural remedies.
US DOJ’s Position – Federal Court finds abuse of dominance; structural remedies under consideration; Google has proposed Behavioural Remedies.
Indian Context (CCI) – Investigations ongoing; outcome yet to be determined.
Key Debate – Should CCI adopt behavioural remedies (Google’s proposal in US) or structural remedies (EU approach)?