Master Class: Create a Press-Ready Press Release in 45 Minutes
Learn how to win earned media and leave with a press-ready release in hand.
Connected Know is hosting a high-impact master class designed for founders, small business owners, executives, marketers, and operators who want to secure meaningful media coverage.
On March 24, 2026, join us for an interactive session that breaks down exactly how to craft a press-ready press release in less than 45 minutes and position your business to win earned media.
This is not theory. This is execution.
What You’ll Learn
What earned media is and why it matters for of business
The anatomy of a press-ready press release
Format, structure, data points, quotes and essential components editors expect
How to build long-term media strategies
You will leave with:
A completed, press-ready press release
A repeatable framework you can use for future announcements
Practical tools to pursue earned media with confidence
Session Leader
The session will be led by Kayte Malik, Founder of Connected Know.
Kayte is a former FanDuel executive turned entrepreneur who has secured national and regional media coverage across outlets including:
Forbes
ESPN
Front Office Sports
The Chicago Tribune
Bleacher Report
Associated Press
Numerous local and regional media organizations nationwide
She brings firsthand experience in launching businesses, scaling initiatives, and positioning stories that earn real media attention.
Event Details
Date: March 24, 2026
Time: 5:30 PM – 7:30 PM
Location: Slate on South
644 South Ave
Rochester, NY 14620
Cost: $35.00
Space is limited
The evening includes structured networking, a tactical master class session, and live working time to develop your release.
What to Bring
This is a working workshop, come prepared to leave with a press ready press release.
Attendees should bring:
A laptop or tablet (with power)
Your own announcement idea (e.g., product launch, funding news, event, milestone, new hire, partnership, etc.)
You will be writing in real time and will leave with a completed press-ready release.
This event is hosted in partnership with Home Made Events and will take place at Slate on South, one of Rochester’s premier event venues.
Venue partner: https://www.homemadeeventsroc.com/
Location details: https://www.homemadeeventsroc.com/slateonsouth