

1 Million Cups® Myrtle Beach I Well & Good Myrtle Beach
Wake up and smell the coffee - 1 Million Cups® Myrtle Beach is brewing up something special! Join us for a morning packed with bold ideas, fresh faces, and plenty of caffeine. Whether you’re a founder, a dreamer, or just someone who loves a good story, you’ll find inspiration (and maybe your next big connection) over a cup or two.
We’re excited to welcome Roca Williams, CEO of Well & Good Myrtle Beach, part of Well & Good Professional Services, a turnover and property operations support company serving short-term and vacation rental operators.
Roca is a hospitality operations leader with nearly a decade of hands-on experience building and scaling short-term rental and residential cleaning operations. Well & Good Professional Services specializes in high-end turnover services designed to keep properties consistently guest-ready, including professional cleaning, luxury linen supply, guest amenity restocking, and detailed “eyes-on” inspections.
The company supports short-term rental hosts and property management companies by handling the most failure-prone part of operations: turnover. Services include hotel-style laundry and linen programs, restocking of guest essentials, coordination with verified maintenance vendors, and standardized inspections to ensure properties meet defined quality standards before guest arrival. Well & Good operates across multiple U.S. markets, including Myrtle Beach, and focuses on repeatable systems rather than one-off cleanings.
At this week’s 1 Million Cups Myrtle Beach, Roca will walk through how cleaning and turnover operations directly impact guest experience, owner trust, and portfolio stability. He’ll share lessons from running real service teams, supporting property managers at scale, and building operational systems that reduce friction instead of creating it.
Join us to hear a practical, operator-level discussion on what it actually takes to keep short-term rental properties guest-ready—consistently.
Interested in presenting your business or idea? Email [email protected]
More About 1M Cups >> https://www.1millioncups.com/s/
Photo & Media Notice
Events at eMYRge help tell the story of the people shaping this Innovation Destination! Photos and video may be captured during this event and used in social posts, promotions, and other communications that highlight the work happening here. If you prefer not to be included, just let the organizer know when you arrive.