How to Win the AI Search Shift

​What's next for search?

The two top leaders from AirOps and Graphite will share their view on the way forward.

​On Wednesday, November 19th, AirOps CEO Alex Halliday and Graphite CEO Ethan Smith (featured on Reforge and Lenny’s Podcast) are breaking down how to win the AI search shift.

If you're still relying solely on traditional SEO tactics, your brand might be missing out on some big opportunities.

Get the roadmap to earning citations, building authority, and measuring what actually matters in 2025.

​What You’ll Learn:

• ​How LLMs actually select brands to cite and why multi-source mentions now matter more than single-site rankings

• ​Why human-led content still wins in both Google and AI search (and where AI content comes up short)

• ​How to build topical authority and use off-site signals to drive the majority of your brand citations

• ​The new measurement stack for tracking share of voice, citation volatility, and real business impact

• ​What to refresh, where to invest, and which roles to hire as your team gets ready for what's next

​Who Is This For?

• ​SEO & Content Leaders: Build a real strategy for AI brand visibility

• ​Growth & Marketing Teams: Connect off-site signals and content updates to measurable results

• ​Agencies & Consultants: Advise clients with frameworks built for the new search reality

​Event Details:

• ​​Date: 11/19/25

• ​Time: 4PM EST

• ​Location: Live on Zoom (Recording provided)

​Reserve your spot now to get ahead of the next wave of search.