​How to use storytelling to stand out in the age of AI

​Two things are happening in content marketing:

• ​We’re increasingly churning out more and more content to be noticed, to be hired, to get on in the world, to beat the algorithm.

• ​Lack of time means we’re all using AI to be more efficient, or because we think our own writing isn't good enough.

​This is a problem.

​Why? Because we’re drowning in perfectly ok but perfectly forgettable content. People have got wise to the machines and are switching off if the words they read don’t sound like human words. 

​People want personality. They notice weirdness. They crave messy reality.

​That’s where storytelling comes in. In this copywriting and messaging workshop, we’ll show you how to use your insights and experience to make your brand voice unmistakable, your content un-copyable and your storytelling strategy un-AI-able. It’s time for your words to work as hard as you do.

​Le Trente is delighted to have Manfreda Cavazza & Felicity Haythorn of Salt & Sage Storytelling join us for this impactful guest masterclass

About the wise wordsmiths behind Salt & Sage: the two former journalists love nothing more than to help purpose-led brands transform complex ideas into copy that resonates, inspires trust and sparks action.

​Freddie & Flea (as they are known) bonded over a shared dislike for meaningless marketing BS and a communal love for clarity, brevity and honesty. 

​They deeply believe that words have power, that they shape our beliefs, drive our behaviour and create our world. They want us to use ours for good.

​Why are they so passionate about this? Well, because they love writing and telling stories. As former journalists, they know how to tell a good yarn — but one based on facts, not fiction. They understand that humans are hardwired for stories and their ability to stir emotions, make connections and paint a picture of the transformation people need.

​We believe in making transformative learning accessible to all. For this masterclass, we're suggesting a contribution of 35 CHF, but we operate on a pay-what-you-can basis. Whether you can contribute 35 CHF or 1 EUR, what matters most is your commitment to showing up and engaging with this unique content.

​Why do we ask for payment? We've learned that when we invest—even a small amount—we're more likely to prioritise and attend. Your contribution, whatever the amount, supports the work we do at Le Trente and helps us continue bringing exceptional guest experts like Freddie and Flea to our community.
___________________________________________________________

​Privacy:

By registering for this event, you consent to the collection and storage of your personal data for the purpose of event communication and follow-up emails. Your information will be used to receive relevant updates and resources after the event.

You may unsubscribe from these emails at any time.

For more details, please read our Privacy Policy.