Lunch Society: Maximizing Company Valuation (founders)
Have lunch with Friend of the Fridge Rich Manders, Co-Founder and Lead Coach at FreeScale, as he discusses the proven framework that entrepreneurs and executives use to maximize company valuation and negotiate superior exit terms. This isn’t theory — This framework has been used to scale, acquire, and exit hundreds of companies, unlocking billions in value.
Rich brings real, hands-on experience:
As a serial entrepreneur, he’s founded, acquired, and sold businesses across multiple cycles.
He scaled iAutomation from zero to ~$80M in revenue before leading its exit.
He’s deep in the PE world: during his tenure at Riverside, he oversaw several acquisitions and contributed to dozens of deal evaluations.
Over the past decade as a business coach, he has helped more than 30 companies through exits or capital raises.
In this session, Rich will:
Walk you through how to get started with the framework (no fluff).
Give you a roadmap to success — a clear, actionable path.
Lead a dynamic Q&A, diving into your specific questions and obstacles.
If you're serious about exiting at peak value — or optimizing now so you have that option — this session is for you.